Question 1

In the social media landscape, companies that ________ are likely to be ignored.

Accepted Answer

A) talk with customers, not at them 
B) use a conversational approach 
C) take a "we talk, you listen" approach 
D) help customers gain a voice in the marketplace 
A) talk with customers, not at them 
B) use a conversational approach 
C) take a "we talk, you listen" approach 
D) help customers gain a voice in the marketplace

Question 2

A wiki is an ideal solution when a company wants to encourage individual effort.

Accepted Answer

A) True 
 B)False

Question 3

RSS feeds let readers subscribe to updates from websites or aggregate feeds from many sites. However, a drawback to RSS feeds involves the "fire-hose effect" of

Accepted Answer

A) having old messages purged by new messages. 
B) getting discouraged because subscribing to RSS feeds is so difficult. 
C) receiving so many feeds so fast that it's impossible to manage them. 
D) publishers sorting articles into groups that range from the trivial to the essential. 
A) having old messages purged by new messages. 
B) getting discouraged because subscribing to RSS feeds is so difficult. 
C) receiving so many feeds so fast that it's impossible to manage them. 
D) publishers sorting articles into groups that range from the trivial to the essential.

Question 4

A business can use ________ ________ to engage with current and potential customers by providing free information that's valuable to online community members.

Accepted Answer

content marketing
Explanation:

Question 5

When you're preparing an online message, you can assume that no one but your intended audience will see it.

Accepted Answer

A) True 
 B)False

Question 6

The social networking aspect of microblogs makes them good for asking one's followers for input or advice.

Accepted Answer

A) True 
 B)False

Question 7

A ________ is a variation on blogging in which messages are sharply restricted to specific character counts.

Accepted Answer

microblog
Explanation:Microblo

Question 8

Twitter followers consider ________ to be the most valuable type of tweets.

Accepted Answer

A) generic messages, such as saying "good morning" 
B) messages that engage followers, such as asking them for advice 
C) complaints from someone who's stuck in traffic or having a bad day 
D) random musings about a weekend at the beach 
A) generic messages, such as saying "good morning" 
B) messages that engage followers, such as asking them for advice 
C) complaints from someone who's stuck in traffic or having a bad day 
D) random musings about a weekend at the beach

Question 9

According to a recent survey of company executives, ________ now accounts for more than half of the global reputation of a company or a brand.

Accepted Answer

socialization
Explanation:Incr

Question 10

Social media is expediting the growth of networked or ________ organizations, in which companies supplement their employees' talents with services from external partners.

Accepted Answer

virtual
Explanation:Companies

Question 11

________ focus on a particular function or a particular audience.

Accepted Answer

A) Private networks 
B) Public, specialized networks 
C) Public, general purpose networks 
D) Personalized synchronous networks 
A) Private networks 
B) Public, specialized networks 
C) Public, general purpose networks 
D) Personalized synchronous networks

Question 12

Using hashtags in microblogs makes it easy for people to track topics of interest.

Accepted Answer

A) True 
 B)False

Question 13

________ ________ are online services that help people and organizations form connections and share information.

Accepted Answer

Social networks
Explanation:So

Question 14

You have decided to post a video on YouTube explaining how to use one of your company's new products. To be most effective, the video should be no more than ________ minute(s)long.

Accepted Answer

A) 1 
B) 5 
C) 25 
D) 60 
A) 1 
B) 5 
C) 25 
D) 60

Question 15

Business communication uses of microblogging are limited to the publication of brief updates.

Accepted Answer

A) True 
 B)False

Question 16

What is the meaning of the phrase, "anchoring your online presence in your hub"?

Accepted Answer

Although it's important to join conversa

Question 17

If your company's social media content draws criticism, it is best to respond promptly and honestly.

Accepted Answer

A) True 
 B)False

Question 18

Communities of practice consist of people who share enthusiasm for a particular product or activity.

Accepted Answer

A) True 
 B)False

Question 19

Each social network is a unique environment with its own communication norms. As you're adapting to the expectations of each network, be sure to

Accepted Answer

A) adopt a different persona for each network that you join. 
B) let your feelings and moods determine how you present yourself. 
C) maintain a consistent personality across all networks in which you're active. 
D) pay attention to what other community members are doing, and then go with the flow. 
A) adopt a different persona for each network that you join. 
B) let your feelings and moods determine how you present yourself. 
C) maintain a consistent personality across all networks in which you're active. 
D) pay attention to what other community members are doing, and then go with the flow.

Question 20

If you do not have a constant supply of new information to post on a business blog,

Accepted Answer

A) your audience will appreciate not having to process information that changes constantly. 
B) repost old material so your audience will not lose interest. 
C) you should create a traditional website instead. 
D) keep readers interested by adding daily comments on current events. 
A) your audience will appreciate not having to process information that changes constantly. 
B) repost old material so your audience will not lose interest. 
C) you should create a traditional website instead. 
D) keep readers interested by adding daily comments on current events.

Exam 8: Social Media

In the social media landscape, companies that ________ are likely to be ignored.

A wiki is an ideal solution when a company wants to encourage individual effort.

RSS feeds let readers subscribe to updates from websites or aggregate feeds from many sites. However, a drawback to RSS feeds involves the "fire-hose effect" of

A business can use ________ ________ to engage with current and potential customers by providing free information that's valuable to online community members.

When you're preparing an online message, you can assume that no one but your intended audience will see it.

The social networking aspect of microblogs makes them good for asking one's followers for input or advice.

A ________ is a variation on blogging in which messages are sharply restricted to specific character counts.

Twitter followers consider ________ to be the most valuable type of tweets.

According to a recent survey of company executives, ________ now accounts for more than half of the global reputation of a company or a brand.

Social media is expediting the growth of networked or ________ organizations, in which companies supplement their employees' talents with services from external partners.

________ focus on a particular function or a particular audience.

Using hashtags in microblogs makes it easy for people to track topics of interest.

________ ________ are online services that help people and organizations form connections and share information.

You have decided to post a video on YouTube explaining how to use one of your company's new products. To be most effective, the video should be no more than ________ minute(s)long.

Business communication uses of microblogging are limited to the publication of brief updates.

What is the meaning of the phrase, "anchoring your online presence in your hub"?

If your company's social media content draws criticism, it is best to respond promptly and honestly.

Communities of practice consist of people who share enthusiasm for a particular product or activity.

Each social network is a unique environment with its own communication norms. As you're adapting to the expectations of each network, be sure to

If you do not have a constant supply of new information to post on a business blog,

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Electronic Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

Filters

A business can use to engage with current and potential customers by providing free information that's valuable to online community members.

are online services that help people and organizations form connections and share information.