Exam 5: Writing Business Messages

Identify the voice in the following sentence: "Based on negative client feedback, the marketing department abandoned the campaign."

If your audience is unfamiliar with you, you need to devote the initial part of your message to establishing ________: a measure of your believability based on how reliable you are and how much trust you evoke in others.

Using the word "young" to describe an employee can have negative implications.

Some terms and phrases called ________ have become so common that they have lost some of their power to communicate, and ________ are newly coined terms often associated with technology, business, or cultural changes.

It is best to limit your use of the word "you" in business messages if

"The evaluator noted several shortcomings" is written in the active voice.

"Although our servers are stable, the telephone system is a serious concern" is a

How is the denotative meaning of a word different from its connotative meaning?

A(n)________ is a cluster of sentences related to the same general topic.

Two common examples of ________ are the mission statements of companies and the biographies of executives.

________ words express a concept or quality, not a tangible object.

Style is the way you use words to achieve a certain ________, or overall impression.

Templates and style sheets can both help to ensure a consistent look for all company documents.

What is the difference between tone and style in business writing?

"If we can't meet the deadline, our losses will be significant" is a compound sentence.

________ sentences express two or more independent but related thoughts of equal importance.

"The startup costs on this project increased considerably" is a simple sentence.

Which of the following words are the most abstract?

Select the sentence with the best "you" attitude:

Abstract words should be completely avoided in business writing.