Question 1

Which of the following components of a food truck business demonstrates the element of "place" from the marketing mix?

Accepted Answer

A) ensuring the price is comparable to local eateries 
B) offering a cuisine not available from other restaurants in the region 
C) posting the menu online 
D) parking and selling food in a busy downtown area 
A) ensuring the price is comparable to local eateries 
B) offering a cuisine not available from other restaurants in the region 
C) posting the menu online 
D) parking and selling food in a busy downtown area

Question 2

In order to build long-term relationships with investors,it is important to figure out how to market ______.

Accepted Answer

A) your company 
B) your price 
C) yourself 
D) your unique value proposition 
A) your company 
B) your price 
C) yourself 
D) your unique value proposition

Question 3

Develop a tagline appropriate for your new shared ownership car cooperative.Explain why the tagline will support your brand image and fulfill a promise to your customers.

Accepted Answer

Answers will vary.Answers shou

Question 4

Describing how a service stands out from its competitors would be what aspect of the marketing mix?

Accepted Answer

A) product 
B) price 
C) promotion 
D) place 
A) product 
B) price 
C) promotion 
D) place

Question 5

What is meant by guerrilla marketing?

Accepted Answer

A) any marketing conducted by an entrepreneur 
B) lower cost,inexpensive marketing through unconventional means 
C) a set of processes based on traditional marketing practices 
D) marketing conducted by people who do not have a traditional marketing job title or role 
A) any marketing conducted by an entrepreneur 
B) lower cost,inexpensive marketing through unconventional means 
C) a set of processes based on traditional marketing practices 
D) marketing conducted by people who do not have a traditional marketing job title or role

Question 6

The process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others is known as ______.

Accepted Answer

A) marketing 
B) positioning 
C) packaging 
D) branding 
A) marketing 
B) positioning 
C) packaging 
D) branding

Question 7

A brand strategy can best be described by which of the following?

Accepted Answer

A) the logo and labeling on the product or service 
B) the plan to market the product 
C) the plan to communicate the brand messages to the target audience 
D) the plan that organizes,controls,and legally protects the brand 
A) the logo and labeling on the product or service 
B) the plan to market the product 
C) the plan to communicate the brand messages to the target audience 
D) the plan that organizes,controls,and legally protects the brand

Question 8

Social media is best used to inspire,entertain,and build trust.It is less effective for direct sales.

Accepted Answer

A) True 
 B)False

Question 9

Pricing is based on the amount the customer is expected to pay for the product,its perceived value,and the degree to which the price can be raised or lowered depending on ______.

Accepted Answer

A) market demand and competitor pricing 
B) manufacturing costs and location 
C) marketing campaigns and customer feedback 
D) wholesaler discounts and retail markup 
A) market demand and competitor pricing 
B) manufacturing costs and location 
C) marketing campaigns and customer feedback 
D) wholesaler discounts and retail markup

Question 10

A logo should ______.

Accepted Answer

A) state the purpose of the product or service 
B) be easily remembered 
C) create an emotional connection with the customer 
D) be associated with the product,not the company 
A) state the purpose of the product or service 
B) be easily remembered 
C) create an emotional connection with the customer 
D) be associated with the product,not the company

Question 11

Which of the following statements about personal branding is true?

Accepted Answer

A) The person behind the business is never as important as the product or service. 
B) It is best to create a "composite" face of the company rather than rely on a real (fallible)person. 
C) It is only important once a company is established. 
D) It is always part of a company's success. 
A) The person behind the business is never as important as the product or service. 
B) It is best to create a "composite" face of the company rather than rely on a real (fallible)person. 
C) It is only important once a company is established. 
D) It is always part of a company's success.

Question 12

Research shows that 10-second first impressions are almost as powerful as impressions built over a period of months.

Accepted Answer

A) True 
 B)False

Question 13

While guerrilla marketing can be creative and affordable,it has limitations.List and describe some of the limitations.

Accepted Answer

You have to have a good understanding of

Question 14

The most successful social media strategies begin with a great interactive website.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following do the authors suggest as a strategy for monitoring the appropriate price for your product?

Accepted Answer

A) testing the effect of price changes on demand for the product 
B) lowering the price as sales drops 
C) adjusting the price relative to the increase or decrease of the cost of goods to produce it 
D) examining competitor prices 
A) testing the effect of price changes on demand for the product 
B) lowering the price as sales drops 
C) adjusting the price relative to the increase or decrease of the cost of goods to produce it 
D) examining competitor prices

Question 16

The Eat My Words® SMILE and SCRATCH Test™ were devised in order to test ______.

Accepted Answer

A) a company's promotional materials 
B) the user experience of a company's line of products 
C) the effectiveness of company or product name 
D) the effectiveness of a company's product pitch 
A) a company's promotional materials 
B) the user experience of a company's line of products 
C) the effectiveness of company or product name 
D) the effectiveness of a company's product pitch

Question 17

Entrepreneurial marketing is distinct from traditional marketing in which of the following ways?

Accepted Answer

A) The focus is on interacting with the customers. 
B) The focus is on marketing with the lowest possible media. 
C) The focus is on a hierarchy of customers,starting with a circle of family and friends. 
D) It relies on low-cost brochures,handouts,and business cards. 
A) The focus is on interacting with the customers. 
B) The focus is on marketing with the lowest possible media. 
C) The focus is on a hierarchy of customers,starting with a circle of family and friends. 
D) It relies on low-cost brochures,handouts,and business cards.

Question 18

What should companies think about while marketing on social media?

Accepted Answer

Companies should research how their comp

Question 19

Research has shown that ______ of our messages are conveyed through facial expression.

Accepted Answer

A) 10% 
B) 25% 
C) 55% 
D) 93% 
A) 10% 
B) 25% 
C) 55% 
D) 93%

Question 20

Rather than making an audience immediately fall in love with an idea,the purpose of entrepreneurial marketing is to create a discussion that will lead to a favorable outcome.

Accepted Answer

A) True 
 B)False

Which of the following components of a food truck business demonstrates the element of "place" from the marketing mix?

In order to build long-term relationships with investors,it is important to figure out how to market ______.

Develop a tagline appropriate for your new shared ownership car cooperative.Explain why the tagline will support your brand image and fulfill a promise to your customers.

Describing how a service stands out from its competitors would be what aspect of the marketing mix?

What is meant by guerrilla marketing?

The process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others is known as ______.

A brand strategy can best be described by which of the following?

Social media is best used to inspire,entertain,and build trust.It is less effective for direct sales.

Pricing is based on the amount the customer is expected to pay for the product,its perceived value,and the degree to which the price can be raised or lowered depending on ______.

A logo should ______.

Which of the following statements about personal branding is true?

Research shows that 10-second first impressions are almost as powerful as impressions built over a period of months.

While guerrilla marketing can be creative and affordable,it has limitations.List and describe some of the limitations.

The most successful social media strategies begin with a great interactive website.

Which of the following do the authors suggest as a strategy for monitoring the appropriate price for your product?

The Eat My Words® SMILE and SCRATCH Test™ were devised in order to test ______.

Entrepreneurial marketing is distinct from traditional marketing in which of the following ways?

What should companies think about while marketing on social media?

Research has shown that ______ of our messages are conveyed through facial expression.

Rather than making an audience immediately fall in love with an idea,the purpose of entrepreneurial marketing is to create a discussion that will lead to a favorable outcome.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Supporting Social Entrepreneurship

Filters

Exam 15: Engaging Customers Through Marketing

Which of the following components of a food truck business demonstrates the element of "place" from the marketing mix?

In order to build long-term relationships with investors,it is important to figure out how to market ______.

Develop a tagline appropriate for your new shared ownership car cooperative.Explain why the tagline will support your brand image and fulfill a promise to your customers.

Describing how a service stands out from its competitors would be what aspect of the marketing mix?

What is meant by guerrilla marketing?

The process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others is known as ______.

A brand strategy can best be described by which of the following?

Social media is best used to inspire,entertain,and build trust.It is less effective for direct sales.

Pricing is based on the amount the customer is expected to pay for the product,its perceived value,and the degree to which the price can be raised or lowered depending on ______.

A logo should ______.

Which of the following statements about personal branding is true?

Research shows that 10-second first impressions are almost as powerful as impressions built over a period of months.

While guerrilla marketing can be creative and affordable,it has limitations.List and describe some of the limitations.

The most successful social media strategies begin with a great interactive website.

Which of the following do the authors suggest as a strategy for monitoring the appropriate price for your product?

The Eat My Words® SMILE and SCRATCH Test™ were devised in order to test ______.

Entrepreneurial marketing is distinct from traditional marketing in which of the following ways?

What should companies think about while marketing on social media?

Research has shown that ______ of our messages are conveyed through facial expression.

Rather than making an audience immediately fall in love with an idea,the purpose of entrepreneurial marketing is to create a discussion that will lead to a favorable outcome.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Supplement A: Financial Statements and Projections for Startups

Developing Networks and Building Teams

Supplement B: the Pitch Deck

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Supporting Social Entrepreneurship

Filters