Exam 12: Advertising

Economists call the process of proactive consumers either chosing to exit from a sale or to voice their dissatisfaction with a product

_____________ advertising is the advertising of products by stores like Sears and Macy's.It is typically local,reaching consumers where they live and shop.

What makes an ad "false" by law? Describe in detail the regulatory powers available to the FTC when it is faced with an example of false advertising.What factors make the regulation of ad content sometimes difficult?