Exam 11: Operating in a Digital Marketing and Social Networking

Palmer Luckey,Founder of Oculus,launched his product on the crowd funding platform,Kickstarter.Which of the following helps explain Oculus Rift's initial success?

With a few exceptions,companies that do not recognize the importance of offering technology-based,digital-based products will find themselves with few customers.

An advantage of product marketing is that you get fast results from your ad.

The missing piece of the puzzle that helps explain Oculus Rift's success was the 9,500 bankers who enjoyed communicating with each other.

Which of following steps is not part of a typical manufacturer's supply chain purchase of raw materials?

A disadvantage of content marketing is that it is fairly expensive.

Those who provided personal information to OKCupids (a free online dating site)were justifiably upset to learn that their personal information became public.Which of the following actions would not help you avoid this situation?

Computer programs are used to analyze extremely large collections of data to reveal all of the following except ________.

Big Data can be used for non-marketing initiatives,such as inventory control.

Skimming pricing is a long-term pricing approach in which a company charges a low price for a new product to keep out competition and grab market share.

Which of following is not true about selling online?

A disadvantage of digital ads from the viewpoint of the seller is that it is difficult to measure the effectiveness of a digital ad.

Palmer Luckey offered the prototype of his Oculus Rift as a "do-it-yourself" kit so others could make a similar system.

College students desire digital applications.What is false about companies that come out with new apps?

Hotels sometimes use a revenue optimization system to improve demand forecasting and update prices of its rooms from minute to minute.

The theory and development of computer systems able to perform tasks that normally require human intelligence is called________.

Amazon's drones can carry packages weighing up to 15 pounds and deliver them in 20 minutes.

An online store is better able to capture data on its customers and their preferences than is a brick-and-mortar store.

In a recent study,more than 70% of those surveyed said they did not trust online businesses with their personal information.

Content marketing creates attention-grabbing content and distributes this content to customers and others through social media.