Exam 6: Consumer Attitude Formation and Change

Jake feels that shopping in thrift shops shows a lack of class and sophistication. This attitude would be captured by which of the following multiattribute attitude models?

In order to reduce ________, consumers can rationalize their purchase decision as being wise, seek out advertisements that support their choice, try to "sell" friends on the positive features of the brand, or look to known satisfied owners for reassurance.

The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.

Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.

In marketing and consumer research, the conative component of the tri-component attitude model is frequently treated as an expression of the consumer's ________.

Identify the four functions that serve as motivators under the functional approach and provide an example of each.

An ad for dentures that tells consumers that they can feel secure, smile, and eat because their brand of denture cream will not let their dentures fall out is trying to attract customers by emphasizing the brand's ________.

Attitudes toward online shopping are a function of all of the following EXCEPT ________.

________ suggests that attitudes develop as consumers look at and make judgments about their own behavior.

Consumers who have a high need for cognition are likely to ________.