Question 1

Examples of dishonest consumer behavior include ________.

Accepted Answer

A)  software piracy 
B)  returning items after they are used 
C)  returning stolen merchandise 
D)  staying with friends after a cancelled flight and presenting the airline with a bill from an expensive hotel 
E)  all of the above 
A)  software piracy 
B)  returning items after they are used 
C)  returning stolen merchandise 
D)  staying with friends after a cancelled flight and presenting the airline with a bill from an expensive hotel 
E)  all of the above

Question 2

According to the societal marketing concept, ________.

Accepted Answer

A)  fast-food restaurants should develop healthier foods that contain less fat and starch 
B)  marketers should advertise food to young people in ways that encourage overeating 
C)  marketers should use professional athletes in liquor and tobacco advertisements 
D)  marketers should teach young drivers to get the most out of their cars by driving them as fast as possible 
E)  toy manufacturers should manufacture their products out of the cheapest materials possible, regardless of where those materials come from or what potential contaminants they may contain 
A)  fast-food restaurants should develop healthier foods that contain less fat and starch 
B)  marketers should advertise food to young people in ways that encourage overeating 
C)  marketers should use professional athletes in liquor and tobacco advertisements 
D)  marketers should teach young drivers to get the most out of their cars by driving them as fast as possible 
E)  toy manufacturers should manufacture their products out of the cheapest materials possible, regardless of where those materials come from or what potential contaminants they may contain

Question 3

The essence of marketing is ________.

Accepted Answer

A)  filling the marketplace with products that can be produced and sold cheaply 
B)  fulfilling the needs of target consumer markets more effectively than competitors 
C)  endeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a whole 
D)  crafting messages to consumers that get them to buy products that do not meet their needs 
E)  consumers behaving completely rationally and maximizing their value when considering a purchase 
A)  filling the marketplace with products that can be produced and sold cheaply 
B)  fulfilling the needs of target consumer markets more effectively than competitors 
C)  endeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a whole 
D)  crafting messages to consumers that get them to buy products that do not meet their needs 
E)  consumers behaving completely rationally and maximizing their value when considering a purchase

Question 4

A new product developed by Burger King went on sale the day after it was featured on The Apprentice. This is an example of ________.

Accepted Answer

A)  product placement 
B)  buzz marketing 
C)  broadcast media 
D)  an advertorial 
E)  an infomercial 
A)  product placement 
B)  buzz marketing 
C)  broadcast media 
D)  an advertorial 
E)  an infomercial

Question 5

Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to balance society's interests with the needs of the consumers and marketers.

Accepted Answer

A)  marketing concept; societal marketing concept 
B)  consumer marketing concept; societal marketing concept 
C)  production concept; marketing concept 
D)  societal marketing concept; marketing concept 
E)  product concept; societal marketing concept 
A)  marketing concept; societal marketing concept 
B)  consumer marketing concept; societal marketing concept 
C)  production concept; marketing concept 
D)  societal marketing concept; marketing concept 
E)  product concept; societal marketing concept

Question 6

A serious deterrent to widespread implementation of the societal marketing concept is ________.

Accepted Answer

A)  the short-term orientation embraced by most business executives in pursuing increased market share and quick profits 
B)  the long-term focus of most business executives, who are primarily focused on the long-term viability of the business 
C)  aggressive action taken by consumer advocacy groups 
D)  the prevailing practices of very specific consumer segmentation and targeting 
E)  the prevalence of digital media and continuing shift of marketing dollars from old media to digital 
A)  the short-term orientation embraced by most business executives in pursuing increased market share and quick profits 
B)  the long-term focus of most business executives, who are primarily focused on the long-term viability of the business 
C)  aggressive action taken by consumer advocacy groups 
D)  the prevailing practices of very specific consumer segmentation and targeting 
E)  the prevalence of digital media and continuing shift of marketing dollars from old media to digital

Question 7

A consumer's ________ is a digital calculation that evaluates people's buying power and value as consumers that is largely invisible to the consumers.

Accepted Answer

A)  Google Analytic rank 
B)  e-score 
C)  data broker score 
D)  beacon 
E)  AdChoice score 
A)  Google Analytic rank 
B)  e-score 
C)  data broker score 
D)  beacon 
E)  AdChoice score

Question 8

Socially beneficial forms of doing business include ________.

Accepted Answer

A)  buzz marketing 
B)  stimulus generalization 
C)  viral marketing 
D)  deceptive advertising 
E)  cause-related marketing 
A)  buzz marketing 
B)  stimulus generalization 
C)  viral marketing 
D)  deceptive advertising 
E)  cause-related marketing

Question 9

CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE, when Oopsy All Gone appears in a popular sitcom, this is an example of ________.

Accepted Answer

A)  advocating a socially beneficial cause 
B)  buzz marketing 
C)  green marketing 
D)  product placement 
E)  urgent ad-formation 
A)  advocating a socially beneficial cause 
B)  buzz marketing 
C)  green marketing 
D)  product placement 
E)  urgent ad-formation

Question 10

According to stimulus-response theory, children can easily form associations between stimuli and outcomes. How does this impact the guidelines that regulate marketing toward children?

Accepted Answer

Marketers must avoid ads that encourage

Question 11

The ________ balances the needs of society with the needs of individuals and marketing organizations.

Accepted Answer

A)  marketing concept 
B)  sales concept 
C)  production concept 
D)  targeting concept 
E)  societal marketing concept 
A)  marketing concept 
B)  sales concept 
C)  production concept 
D)  targeting concept 
E)  societal marketing concept

Question 12

Which of the following is NOT a way to get consumers to purchase more?

Accepted Answer

A)  make the store cold 
B)  make the store warm 
C)  systematically move displays and aisles so people have to wander 
D)  approach men and offer help as they deviate from lists 
E)  offer sales to people who are drinking alcohol 
A)  make the store cold 
B)  make the store warm 
C)  systematically move displays and aisles so people have to wander 
D)  approach men and offer help as they deviate from lists 
E)  offer sales to people who are drinking alcohol

Question 13

Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored beverage that was endorsed by the rapper Snoop Dogg, who also mentioned the brand in one of his songs?

Accepted Answer

A)  Budweiser Energy 
B)  Miller Lite 
C)  Wodka 
D)  Four Loko 
E)  Blast by Colt 45 
A)  Budweiser Energy 
B)  Miller Lite 
C)  Wodka 
D)  Four Loko 
E)  Blast by Colt 45

Question 14

________ is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.

Accepted Answer

A)  Consumer socialization 
B)  Media consumption 
C)  Self-regulation 
D)  Perception 
E)  Materialism 
A)  Consumer socialization 
B)  Media consumption 
C)  Self-regulation 
D)  Perception 
E)  Materialism

Question 15

A high fit between a sponsored cause and the sponsoring company's positioning strategy can improve the company's image.

Accepted Answer

A) True 
 B)False

Question 16

What agency has implemented some policies requiring data brokers to give consumers access to information collected about them and allows them to correct and update such data?

Accepted Answer

A)  the Federal Trade Commission 
B)  Congress 
C)  CARU 
D)  NARC 
E)  the Digital Advertising Alliance 
A)  the Federal Trade Commission 
B)  Congress 
C)  CARU 
D)  NARC 
E)  the Digital Advertising Alliance

Question 17

TOASTER MINI CASE: Ruth's son is five years old. He recently saw a TV commercial for Kool-Stuf toaster pastries that showed Oreo cookies going into a toaster and popping out as Kool-Stuf pastries. He proceeded to put Oreo cookies into the toaster in his kitchen at home and, when they didn't pop out, tried to get them out with a pair of scissors. Ruth feels that the advertisement is dangerous and should be changed.
-In the TOASTER MINI CASE, Ruth's son believed that he could put an Oreo cookie in the toaster and it would pop out as a Kool-Stuf pastry because, according to ________, children easily form associations between stimuli and outcomes.

Accepted Answer

A)  the theory of reasoned action 
B)  equity theory 
C)  Maslow's Hierarchy of Needs 
D)  economic consumption theory 
E)  the stimulus-response theory 
A)  the theory of reasoned action 
B)  equity theory 
C)  Maslow's Hierarchy of Needs 
D)  economic consumption theory 
E)  the stimulus-response theory

Question 18

Corporate-sponsored special events include ________.

Accepted Answer

A)  marching bands 
B)  fireworks displays 
C)  parades 
D)  traveling art exhibits 
E)  all of the above 
A)  marching bands 
B)  fireworks displays 
C)  parades 
D)  traveling art exhibits 
E)  all of the above

Question 19

CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will have a greater impact on consumption if it is ________.

Accepted Answer

A)  in a show aimed at adults; in a children's show 
B)  in a children's show; in a show aimed at adults 
C)  subtle; prominent 
D)  prominent; subtle 
E)  overt; covert 
A)  in a show aimed at adults; in a children's show 
B)  in a children's show; in a show aimed at adults 
C)  subtle; prominent 
D)  prominent; subtle 
E)  overt; covert

Question 20

According to ________, children can easily form associations between stimuli and outcomes.

Accepted Answer

A)  Maslow's Hierarchy of Needs 
B)  Freudian theory 
C)  Pavlov's experiments 
D)  attribution theory 
E)  stimulus-response theory 
A)  Maslow's Hierarchy of Needs 
B)  Freudian theory 
C)  Pavlov's experiments 
D)  attribution theory 
E)  stimulus-response theory

Examples of dishonest consumer behavior include ________.

According to the societal marketing concept, ________.

The essence of marketing is ________.

A new product developed by Burger King went on sale the day after it was featured on The Apprentice. This is an example of ________.

Whereas the focuses on fulfilling the needs of target consumer markets more effectively than competitors, the requires marketers to balance society's interests with the needs of the consumers and marketers.

A serious deterrent to widespread implementation of the societal marketing concept is ________.

A consumer's ________ is a digital calculation that evaluates people's buying power and value as consumers that is largely invisible to the consumers.

Socially beneficial forms of doing business include ________.

According to stimulus-response theory, children can easily form associations between stimuli and outcomes. How does this impact the guidelines that regulate marketing toward children?

The ________ balances the needs of society with the needs of individuals and marketing organizations.

Which of the following is NOT a way to get consumers to purchase more?

Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored beverage that was endorsed by the rapper Snoop Dogg, who also mentioned the brand in one of his songs?

________ is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.

A high fit between a sponsored cause and the sponsoring company's positioning strategy can improve the company's image.

What agency has implemented some policies requiring data brokers to give consumers access to information collected about them and allows them to correct and update such data?

Corporate-sponsored special events include ________.

According to ________, children can easily form associations between stimuli and outcomes.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Consumer Research

Filters

Exam 15: Marketing Ethics and Social Responsibility

Examples of dishonest consumer behavior include ________.

According to the societal marketing concept, ________.

The essence of marketing is ________.

A new product developed by Burger King went on sale the day after it was featured on The Apprentice. This is an example of ________.

Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to balance society's interests with the needs of the consumers and marketers.

A serious deterrent to widespread implementation of the societal marketing concept is ________.

A consumer's ________ is a digital calculation that evaluates people's buying power and value as consumers that is largely invisible to the consumers.

Socially beneficial forms of doing business include ________.

According to stimulus-response theory, children can easily form associations between stimuli and outcomes. How does this impact the guidelines that regulate marketing toward children?

The ________ balances the needs of society with the needs of individuals and marketing organizations.

Which of the following is NOT a way to get consumers to purchase more?

Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored beverage that was endorsed by the rapper Snoop Dogg, who also mentioned the brand in one of his songs?

________ is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.

A high fit between a sponsored cause and the sponsoring company's positioning strategy can improve the company's image.

What agency has implemented some policies requiring data brokers to give consumers access to information collected about them and allows them to correct and update such data?

Corporate-sponsored special events include ________.

According to ________, children can easily form associations between stimuli and outcomes.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Consumer Research

Filters

Whereas the focuses on fulfilling the needs of target consumer markets more effectively than competitors, the requires marketers to balance society's interests with the needs of the consumers and marketers.