Question 1

Why is it important for a company to develop new products?

Accepted Answer

Changing technology,changing wants and n

Question 2

What is the term that encompasses a good,a service,or an idea designed to fill a consumer need?

Accepted Answer

A)  product 
B)  firm 
C)  want 
D)  utility 
E)  condition 
A)  product 
B)  firm 
C)  want 
D)  utility 
E)  condition

Question 3

What type of marketing is a "loyalty banking" program an example of?

Accepted Answer

A)  industrial marketing 
B)  relationship marketing 
C)  social marketing 
D)  economic marketing 
E)  consumer marketing 
A)  industrial marketing 
B)  relationship marketing 
C)  social marketing 
D)  economic marketing 
E)  consumer marketing

Question 4

What kind of factor in the business environment are smart phones considered an example of?

Accepted Answer

A)  economic 
B)  technological 
C)  global 
D)  competitive 
E)  sociocultural 
A)  economic 
B)  technological 
C)  global 
D)  competitive 
E)  sociocultural

Question 5

In consumer behavior,what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

Accepted Answer

A)  psychological 
B)  personal 
C)  social 
D)  domestic 
E)  cultural 
A)  psychological 
B)  personal 
C)  social 
D)  domestic 
E)  cultural

Question 6

A product's benefits include all of the following EXCEPT which?

Accepted Answer

A)  the emotional satisfaction associated with owning the product 
B)  the satisfaction associated with experiencing the product 
C)  the time required to purchase the product 
D)  the functions of the product 
E)  the acceptance by a peer group 
A)  the emotional satisfaction associated with owning the product 
B)  the satisfaction associated with experiencing the product 
C)  the time required to purchase the product 
D)  the functions of the product 
E)  the acceptance by a peer group

Question 7

Quinn Clothes is a successful business selling fashionable and athletic swimwear.The marketing staff has said that the company's plan to develop and market waterproof perfumes might be hindered by a lack of experience in the perfume field.Which of the following is the BEST response to that weakness?

Accepted Answer

A)  Hire a chemist to develop the fragrances. 
B)  Seek product ideas from existing staff. 
C)  Employ new graphic designers to develop a new logo. 
D)  Ensure that the perfume can be sold in the same retail stores as the swimwear. 
E)  Rethink the company's promotional approach to selling products. 
A)  Hire a chemist to develop the fragrances. 
B)  Seek product ideas from existing staff. 
C)  Employ new graphic designers to develop a new logo. 
D)  Ensure that the perfume can be sold in the same retail stores as the swimwear. 
E)  Rethink the company's promotional approach to selling products.

Question 8

Which of the following identifies products that are dissimilar from those of competitors,but can fulfill the same need?

Accepted Answer

A)  brand competition 
B)  international competition 
C)  the marketing mix 
D)  product shift 
E)  substitute products 
A)  brand competition 
B)  international competition 
C)  the marketing mix 
D)  product shift 
E)  substitute products

Question 9

Geographic variables describe populations by identifying traits,such as age,income,gender,ethnic background,marital status,race,religion,and social class.

Accepted Answer

A) True 
 B)False

Question 10

In Martin's first staff meeting,a heated discussion erupts over the need to develop new products.The product manager explains that they have had a loyal following of consumers and do not need to develop new products.Others disagree.How should Martin respond?

Accepted Answer

Faced with new technology,competition,an

Question 11

Penelope's Pizza also wants to be at the forefront of current trends and changes in the practice of advertising.The account manager wants to focus on consumer-generated advertising via YouTube,Twitter,and Facebook,whereas the CEO prefers to focus on mainstream media.Which of the following,if true,would support the position of the account manager?

Accepted Answer

A)  The number of television cable channels has skyrocketed in recent years. 
B)  Over the same time, the four major television networks suffered a 20 percent decrease in viewership, leading to a reduction in advertising rates. 
C)  The emphasis on effectiveness and accountability has lowered the production costs for a 30-second television commercial. 
D)  Television networks are seeking to ban the feature in recording devices that allows viewers to record television shows while deleting all commercial messages. 
E)  Young adults, under the age of 30, consume the largest amount of pizza per capita, and are the greatest users of social media. 
A)  The number of television cable channels has skyrocketed in recent years. 
B)  Over the same time, the four major television networks suffered a 20 percent decrease in viewership, leading to a reduction in advertising rates. 
C)  The emphasis on effectiveness and accountability has lowered the production costs for a 30-second television commercial. 
D)  Television networks are seeking to ban the feature in recording devices that allows viewers to record television shows while deleting all commercial messages. 
E)  Young adults, under the age of 30, consume the largest amount of pizza per capita, and are the greatest users of social media.

Question 12

Discuss the issues of international promotion.

Accepted Answer

Occasionally,an ad campaign may be appro

Question 13

Economic conditions greatly influence marketing plans for product offerings.

Accepted Answer

A) True 
 B)False

Question 14

B2B sellers rarely have long-term relationships with buyers.

Accepted Answer

A) True 
 B)False

Question 15

Reading the relevant issues of Consumer Reports prior to purchasing a product is an example of what part of the consumer buying process?

Accepted Answer

A)  problem recognition 
B)  information seeking 
C)  selecting substitutes 
D)  need recognition 
E)  consideration setting 
A)  problem recognition 
B)  information seeking 
C)  selecting substitutes 
D)  need recognition 
E)  consideration setting

Question 16

What elements of Panther's marketing mix might change when going international?

Accepted Answer

The products themselves will likely rema

Question 17

Which of the following is the LEAST important influence on consumer behavior?

Accepted Answer

A)  psychological factors 
B)  personal factors 
C)  social factors 
D)  technological factors 
E)  cultural factors 
A)  psychological factors 
B)  personal factors 
C)  social factors 
D)  technological factors 
E)  cultural factors

Question 18

Explain how marketers identify different market segments.

Accepted Answer

In identifying market segments,researche

Question 19

Why is product placement important?

Accepted Answer

Product placement is effective because t

Question 20

Burberry is repositioning itself as a global luxury brand,such as Gucci and Louis Vuitton,a strategy that calls for luring fashion-conscious customers.This is an example of what type of market segmentation?

Accepted Answer

A)  geographic 
B)  demographic 
C)  psychographic 
D)  product-use 
E)  strategic 
A)  geographic 
B)  demographic 
C)  psychographic 
D)  product-use 
E)  strategic

Why is it important for a company to develop new products?

What is the term that encompasses a good,a service,or an idea designed to fill a consumer need?

What type of marketing is a "loyalty banking" program an example of?

What kind of factor in the business environment are smart phones considered an example of?

In consumer behavior,what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

A product's benefits include all of the following EXCEPT which?

Quinn Clothes is a successful business selling fashionable and athletic swimwear.The marketing staff has said that the company's plan to develop and market waterproof perfumes might be hindered by a lack of experience in the perfume field.Which of the following is the BEST response to that weakness?

Which of the following identifies products that are dissimilar from those of competitors,but can fulfill the same need?

Geographic variables describe populations by identifying traits,such as age,income,gender,ethnic background,marital status,race,religion,and social class.

In Martin's first staff meeting,a heated discussion erupts over the need to develop new products.The product manager explains that they have had a loyal following of consumers and do not need to develop new products.Others disagree.How should Martin respond?

Discuss the issues of international promotion.

Economic conditions greatly influence marketing plans for product offerings.

B2B sellers rarely have long-term relationships with buyers.

Reading the relevant issues of Consumer Reports prior to purchasing a product is an example of what part of the consumer buying process?

What elements of Panther's marketing mix might change when going international?

Which of the following is the LEAST important influence on consumer behavior?

Explain how marketers identify different market segments.

Why is product placement important?

Burberry is repositioning itself as a global luxury brand,such as Gucci and Louis Vuitton,a strategy that calls for luring fashion-conscious customers.This is an example of what type of market segmentation?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Why is it important for a company to develop new products?

What is the term that encompasses a good,a service,or an idea designed to fill a consumer need?

What type of marketing is a "loyalty banking" program an example of?

What kind of factor in the business environment are smart phones considered an example of?

In consumer behavior,what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

A product's benefits include all of the following EXCEPT which?

Which of the following identifies products that are dissimilar from those of competitors,but can fulfill the same need?

Geographic variables describe populations by identifying traits,such as age,income,gender,ethnic background,marital status,race,religion,and social class.

In Martin's first staff meeting,a heated discussion erupts over the need to develop new products.The product manager explains that they have had a loyal following of consumers and do not need to develop new products.Others disagree.How should Martin respond?

Discuss the issues of international promotion.

Economic conditions greatly influence marketing plans for product offerings.

B2B sellers rarely have long-term relationships with buyers.

Reading the relevant issues of Consumer Reports prior to purchasing a product is an example of what part of the consumer buying process?

What elements of Panther's marketing mix might change when going international?

Which of the following is the LEAST important influence on consumer behavior?

Explain how marketers identify different market segments.

Why is product placement important?

Burberry is repositioning itself as a global luxury brand,such as Gucci and Louis Vuitton,a strategy that calls for luring fashion-conscious customers.This is an example of what type of market segmentation?

The U.S.Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality for Producing Goods and Services

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters