Exam 11: Building a Customer-Centric Organizationcustomer Relationship Management

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Which of the following operational CRM technologies does the marketing department typically use?

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Which of the following is not a current CRM trend?

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Employee relationship management (ERM) provides web-based self-service tools that streamline and automate the human resource department.

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Automatic call distribution routes inbound calls to available agents.

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Click-to-talk functions allow customers to click on a button and talk with a representative via the Internet.

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Which of the following operational CRM technologies does the customer service department typically use?

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