Exam 9: Expanding Customer Relations

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Suppose you are a salesperson for an office supply company.One of your customers left you a message indicating that they were unhappy about the last order they received.While on your way to visit the customer to discuss the problem, you decide to review your procedure for handling complaints.What is the first thing you need to do to resolve customer's complaint?

(Multiple Choice)
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What is the customer service dimension that refers to a salesperson's ability to maintain a positive attitude regardless of how they are treated by customers?

(Multiple Choice)
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Ultimately, who is responsible for differentiating a company's products and positioning those products in the minds of its customers?

(Multiple Choice)
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One of the first things the salesperson should do when dealing with a complaint is let the customer vent.

(True/False)
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Salespeople should always encourage their customers to express their complaints.

(True/False)
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The salesperson should encourage critical encounters with their customers to encourage effective dialogue.

(True/False)
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____________refers to the process of improving a product or service for the customer.

(Short Answer)
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By providing useful ____________, the salesperson is demonstrating a commitment to the buyer.

(Short Answer)
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CRM is an acronym for _______________ _______________ _______________.

(Short Answer)
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Using exaggeration to get an order is a generally accepted practice in professional selling.

(True/False)
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____________is the desire of a salesperson to service customers each day.

(Short Answer)
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With respect to relational selling, it is the salesperson's job to follow-up with the customer after a sale has been made in order to ensure customer satisfaction.

(True/False)
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One of the ways to ensure customer satisfaction is to provide ______________information.

(Short Answer)
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What is the most important customer service dimension?

(Multiple Choice)
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Salespeople involved in relational selling should strive to expand the collaborative involvement between the buyer's and the salesperson's organization.

(True/False)
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Resilience and shrewdness are important characteristics for salespeople to have when dealing with customer complaints.

(True/False)
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Which of the following is not one of the specific components of effective follow-up?

(Multiple Choice)
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Adding value refers to the process of:

(Multiple Choice)
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When handling complaints, the salesperson should listen carefully and get the ______________story.

(Short Answer)
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Grace is a salesperson who strives to build relationships with multiple individuals in her customers' organizations.Which of the four sequential components of effective follow-up is Grace utilizing?

(Multiple Choice)
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