Exam 6: Planning Sales Dialogues and Presentations

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When attempting to schedule an appointment with a prospect, the salesperson should avoid suggesting a date and time.

(True/False)
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Which of the following is not one of the dimensions typically used when evaluating sales proposals?

(Multiple Choice)
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Which of the following types of sales communications formats is most flexible?

(Multiple Choice)
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The ________________is a complete self-contained sales presentation on paper, often accompanied by other verbal sales presentations before or after the proposal is delivered.

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The only objective that should be included in any sales dialogue planning is to "close the sale."

(True/False)
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________________ are sales presentations that include scripted sales calls, memorized presentations, and automated presentations.

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The T in ADAPT stands for ________________ questions.

(Short Answer)
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When uncovering needs for an organized dialogue (presentation,)approximately how much time should the salesperson speak?

(Multiple Choice)
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Organized presentations are more flexible than canned presentations.

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Salespeople should propose and agenda for the sales call but be flexible enough to revise the agenda during the sales call.

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When planning for a sales dialogue, the salesperson should attempt to anticipate objections the prospect may raise.

(True/False)
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Which of the following types of sales communications formats is most likely to be associated with telemarketing?

(Multiple Choice)
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Which of the following is not a recommendation for creating an effective customer value proposition?

(Multiple Choice)
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Natalie's customers are usually interested in features that help their companies appear more "high-tech." With respect to the purchase decision process, these prospects are driven primarily by:

(Multiple Choice)
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When making a customer value proposition, it's okay to set the prospect's expectations too high relative to the value you can deliver.

(True/False)
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With respect to evaluating sales proposals, ________________reflects the salesperson's ability to identify creative, dependable, and realistic solutions and strategies and match them to the buyer's needs and wants.

(Short Answer)
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The second A in ADAPT stands for ________________ questions.

(Short Answer)
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One of the recommendations for writing an effective value proposition is to keep it fairly ____________.

(Short Answer)
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Which of the following is not a type of buying motive?

(Multiple Choice)
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_____________buying motives include motives such as security, status, and need to be liked.

(Short Answer)
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