Exam 4: Communication Skills
Exam 1: Overview of Personal Selling126 Questions
Exam 2: Building Trust and Sales Ethics109 Questions
Exam 3: Understanding Buyers143 Questions
Exam 4: Communication Skills134 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue121 Questions
Exam 6: Planning Sales Dialogues and Presentations138 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value133 Questions
Exam 8: Addressing Concerns and Earning Commitment138 Questions
Exam 9: Expanding Customer Relations140 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork154 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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___________questions are designed to penetrate below generalized or superficial information to elicit more articulate and precise details for use in needs discovery in solution identification.
(Short Answer)
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The SPIN questioning strategy is closely related to the ________ questioning strategy.
(Short Answer)
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One of the objectives of strategic question is to _______________ the sale.
(Short Answer)
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SPIN refers to a sequential series of questions while ADAPT refers to a non-sequential series of questions.
(True/False)
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There is really no difference between serious listening and social listening.
(True/False)
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One of the problems many people have with listening is that they make assumptions about what the other person is saying before that person is finished communicating.
(True/False)
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Michele is a salesperson who finds it effective to try and ______________ what the buy is saying. This helps her to pay attention and understand what the buyer is saying.
(Multiple Choice)
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In order to collect important information concerning the needs of the buyer, the salesperson should utilize tactical questions only.
(True/False)
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Which of the following best describes the purpose of trust-based sales communication?
(Multiple Choice)
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The collection of related expressions, gestures, and movements combining to form nonverbal messaged are called nonverbal clusters.
(True/False)
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Salespeople begin working with a prospect at the far end of the social zone and move closer as the relationship develops.
(True/False)
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If a salesperson were to say "that sounds like an important issue, could you give me an example of what you mean?" he/she would be asking which type of question?
(Multiple Choice)
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Which of the following is not a type of question described in the text?
(Multiple Choice)
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"How would a system that your operators found easier to use affect your business operations?" is an example which type of ADAPT question?
(Multiple Choice)
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"Would you be interested in a system that is easier for your operators to use?" is an example which type of ADAPT question?
(Multiple Choice)
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Premature evaluation of what the buyer is saying often prevents the salesperson from being an effective communicator.
(True/False)
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ADAPT stands for Assessment Discovery Activation ________________ and Transition.
(Short Answer)
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A salesperson wishing to uncover a prospect's perceptions and feelings regarding a proposed solution should use which of the following types of questions?
(Multiple Choice)
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Closed-ended questions encourage the customer to respond freely.
(True/False)
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