Exam 4: Building Competitive Advantage Through Functional Level Strategies

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Research and development (R&D)can help a company improve quality by:

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Which of the following is not a benefit of tight cross-functional integration among research and development (R&D),production,and marketing?

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There is a negative relationship between the length of time that a customer stays with a company and profit per customer.

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Self-managing work teams:

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Which of the following is not one of the principles commonly found in companies that have successfully embraced the TQM philosophy?

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With regard to customer defection,which of the following statements is incorrect?

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When Amber first started working at a car manufacturing plant assembling car doors,she was slower at the task than her co-workers.As time passed,her speed at assembling the doors increased and she even taught others how to perform the task more quickly.As a result of increased employee productivity,this particular plant experienced cost savings.These cost savings can be attributed to learning effects.

(True/False)
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Poor positioning strategy arises when a company introduces a potentially attractive new product but sales fail to materialize in the marketplace.

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Learning effects tend to be more significant when a technologically complex task is performed only occasionally.

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Product attributes that collectively define product excellence include the form,features,performance,durability,and styling of the product.

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Through efficient logistics at Grasshopper Grocers,the stock in the stores is automatically replenished when the company receives an alert from customers that their stock is low.Management at Grasshopper Grocers uses a just-in-time inventory system.

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Learning effects are a result of:

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Just-in-time inventory systems:

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The failure rate of innovative products is:

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When credit card companies such as Visa and Mastercard allow an individual to put one of their own photos on their account credit card,they are utilizing:

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Employee productivity is:

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The "sigma" in the Six Sigma name refers to the Greek letter meaning standard deviation from the mean.

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The experience curve refers to the:

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Distinctive competencies shape the _____ strategies that a company can pursue.

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The marketing strategy that a company adopts:

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