Exam 2: External Analysis: The Identification of Opportunities and Threats

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Entry barriers in embryonic industries tend to be based on:

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The Internet is an example of a:

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Which of the following statements is true about government regulations in the context of entry barriers of an industry?

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Philip Morris capitalized on the growing health consciousness trend when it acquired Miller Brewing Company,and then redefined competition in the beer industry with its introduction of low-calorie beer (Miller Lite).This health trend represents a _____force.

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Threats arise when conditions in the external environment endanger the integrity and profitability of a company's business.

(True/False)
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Rapid growth in demand enables companies to expand their revenues and profits without taking market share away from competitors.

(True/False)
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Which of the following is NOT a determinant of the extent of rivalry among established companies?

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Market segments are distinct groups of customers within a market that can be distinguished from each other based on their individual attributes and specific demands.

(True/False)
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Brand loyalty can be created by:

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A consolidated industry structure:

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_____ arise when a customer invests time,energy,and money shifting from the products offered by one established company to the products offered by a new entrant.

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As an industry enters the decline stage:

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An industry's buyers have high bargaining power when:

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A sector refers to a group of:

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Economies of scale can arise from:

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A technological change,such as the rise of the Internet,can represent either an opportunity or a threat.

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The bargaining power of an industry's suppliers is greater when:

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Changes in the characteristics of a population,such as age or race,are irrelevant to the analysis of an industry's macroenvironment.

(True/False)
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An industry can be defined as a group of:

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A company's closest competitors are those in its strategic group.

(True/False)
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