Question 1

Content analysis is a method of data collection in which some forms of communication (e.g.,TV programs,newspaper articles,files,etc)are studied systematically.

Accepted Answer

A) True 
 B)False

Question 2

Units of analysis are defined as___________whereas units of observation are defined as_______.

Accepted Answer

A)  the units from which observation is collected; the units about which information is collected. 
B)  the units about which information is collected ; the units from which information is collected. 
C)  the focal research where something is found; part of the analysis. 
D)  part of the analysis; the focal research where something is found. 
E)  none of these. 
A)  the units from which observation is collected; the units about which information is collected. 
B)  the units about which information is collected ; the units from which information is collected. 
C)  the focal research where something is found; part of the analysis. 
D)  part of the analysis; the focal research where something is found. 
E)  none of these.

Question 3

Name five different materials that can be used for content analysis and a situation in which they might be used for research.

Accepted Answer

1. Text Documents: Text documents can be

Question 4

Generally speaking,quantitative content analyses tend to________and qualitative content analyses tend to_________.

Accepted Answer

A)  be deductive; be inductive 
B)  be inductive; be deductive 
C)  use units of analysis; use units of observation 
D)  use units of observation; use units of analysis 
E)  none of these 
A)  be deductive; be inductive 
B)  be inductive; be deductive 
C)  use units of analysis; use units of observation 
D)  use units of observation; use units of analysis 
E)  none of these

Question 5

Qualitative content analysis focuses on verbal communication rather than statistical.

Accepted Answer

A) True 
 B)False

Question 6

Identify a research question that would be appropriate for content analysis.How would you go about conducting this research?

Accepted Answer

A research question that would be approp

Question 7

What was a main finding in the focal research by Arthur,Clark,Clark,and Racine?

Accepted Answer

A)  All minority groups began to be introduced in anthologies starting in the 1950s. 
B)  Women are the minority group represented most in anthologies. 
C)  Some minority groups experienced gatekeeper issues and were not represented in anthologies until the 1990s. 
D)  There is discrimination in the publishing of authors in anthologies. 
E)  None of these are true. 
A)  All minority groups began to be introduced in anthologies starting in the 1950s. 
B)  Women are the minority group represented most in anthologies. 
C)  Some minority groups experienced gatekeeper issues and were not represented in anthologies until the 1990s. 
D)  There is discrimination in the publishing of authors in anthologies. 
E)  None of these are true.

Question 8

Generally,the questions asked by content analyzers have to do with who says what to whom,why they say it,and how and with what effect it is said.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not an advantage of content analysis?

Accepted Answer

A)  Content analysis can be conducted with a relatively small expenditure of time, money, and person power. 
B)  Content analysis doesn't require that you get everything right the first time. 
C)  Content analysis is unobtrusive. 
D)  Content analysis is applicable only to recorded communication. 
E)  none of these. 
A)  Content analysis can be conducted with a relatively small expenditure of time, money, and person power. 
B)  Content analysis doesn't require that you get everything right the first time. 
C)  Content analysis is unobtrusive. 
D)  Content analysis is applicable only to recorded communication. 
E)  none of these.

Question 10

Visual analysis is

Accepted Answer

A)  content analysis designed for statistical analysis. 
B)  content analysis designed for verbal analysis. 
C)  a set of techniques used to analyze images. 
D)  using technology and media to analyze data. 
E)  none of these. 
A)  content analysis designed for statistical analysis. 
B)  content analysis designed for verbal analysis. 
C)  a set of techniques used to analyze images. 
D)  using technology and media to analyze data. 
E)  none of these.

Question 11

Describe how you would conduct a content analysis of magazine advertisements that promote cigarette smoking.What kinds of characteristics (i.e.,variables)would you look for in these ads? Consider how the people in the ads are often portrayed as sexy,relaxed,fun-loving,and confident.What other kinds of characteristics would you expect to find portrayed in cigarette ads?

Accepted Answer

To conduct a content analysis of magazin

Question 12

If you were interested in the difference between commercials shown during children's and adult's TV programs,
Your units of observation would be_______and your units of analysis would be________.

Accepted Answer

A)  children's and adult's TV programs? commercials attached to those programs 
B)  commercials attached to the programs ? children's and adult's TV programs 
C)  all commercials; all programs 
D)  all programs; all commercials 
E)  none of these. 
A)  children's and adult's TV programs? commercials attached to those programs 
B)  commercials attached to the programs ? children's and adult's TV programs 
C)  all commercials; all programs 
D)  all programs; all commercials 
E)  none of these.

Question 13

Content analysis allows researchers to study

Accepted Answer

A)  surveys. 
B)  census data. 
C)  experiments. 
D)  available recorded data. 
E)  secondary data. 
A)  surveys. 
B)  census data. 
C)  experiments. 
D)  available recorded data. 
E)  secondary data.

Question 14

What was the key variable in the focal research by Arthur,Clark,Clark,and Racine?

Accepted Answer

A)  the visibility of women in anthologies 
B)  the visibility of minorities in diaries 
C)  the visibility of minorities in anthologies 
D)  the visibility of women in diaries 
E)  the visibility of minorities in photographs 
A)  the visibility of women in anthologies 
B)  the visibility of minorities in diaries 
C)  the visibility of minorities in anthologies 
D)  the visibility of women in diaries 
E)  the visibility of minorities in photographs

Question 15

_____are the units about which information is collected and____are the units from which information is collected.

Accepted Answer

A)  Units of observation; units of analysis 
B)  Units of analysis; units of observation 
C)  qualitative units; quantitative units 
D)  quantitative units; qualitative units 
E)  none of these 
A)  Units of observation; units of analysis 
B)  Units of analysis; units of observation 
C)  qualitative units; quantitative units 
D)  quantitative units; qualitative units 
E)  none of these

Question 16

Content analysis is an unobtrusive,inexpensive,relatively easy,and flexible method of data collection.

Accepted Answer

A) True 
 B)False

Question 17

In the focal research,researchers found more support for their "gatekeepers" hypothesis than their "rampart stormers" hypothesis.

Accepted Answer

A) True 
 B)False

Question 18

The focal research by Arthur,Clark,Clark and Racine used_______as the unit of analysis.

Accepted Answer

A)  diaries 
B)  anthologies 
C)  photographs 
D)  television commercials 
E)  all of these. 
A)  diaries 
B)  anthologies 
C)  photographs 
D)  television commercials 
E)  all of these.

Question 19

One advantage of content analysis is that

Accepted Answer

A)  it is clearly superior to other methods of research for testing hypotheses about various forms of communication. 
B)  it requires little knowledge of the social sciences and is therefore easy to conduct. 
C)  it can be conducted with a relatively small expenditure of time, money, and person power. 
D)  the researcher can make few mistakes in the coding of data without affecting the research findings. 
E)  it has little advantage over other methods. 
A)  it is clearly superior to other methods of research for testing hypotheses about various forms of communication. 
B)  it requires little knowledge of the social sciences and is therefore easy to conduct. 
C)  it can be conducted with a relatively small expenditure of time, money, and person power. 
D)  the researcher can make few mistakes in the coding of data without affecting the research findings. 
E)  it has little advantage over other methods.

Question 20

Content analysis typically permits one to avoid interaction with human subjects,and therefore avoid ethical dilemmas associated with research involving human subjects.

Accepted Answer

A) True 
 B)False

Content analysis is a method of data collection in which some forms of communication (e.g.,TV programs,newspaper articles,files,etc)are studied systematically.

Units of analysis are defined as_____whereas units of observation are defined as_.

Name five different materials that can be used for content analysis and a situation in which they might be used for research.

Generally speaking,quantitative content analyses tend toand qualitative content analyses tend to_.

Qualitative content analysis focuses on verbal communication rather than statistical.

Identify a research question that would be appropriate for content analysis.How would you go about conducting this research?

What was a main finding in the focal research by Arthur,Clark,Clark,and Racine?

Generally,the questions asked by content analyzers have to do with who says what to whom,why they say it,and how and with what effect it is said.

Which of the following is not an advantage of content analysis?

Visual analysis is

If you were interested in the difference between commercials shown during children's and adult's TV programs, Your units of observation would be_and your units of analysis would be__.

Content analysis allows researchers to study

What was the key variable in the focal research by Arthur,Clark,Clark,and Racine?

_are the units about which information is collected andare the units from which information is collected.

Content analysis is an unobtrusive,inexpensive,relatively easy,and flexible method of data collection.

In the focal research,researchers found more support for their "gatekeepers" hypothesis than their "rampart stormers" hypothesis.

The focal research by Arthur,Clark,Clark and Racine used_______as the unit of analysis.

One advantage of content analysis is that

Content analysis typically permits one to avoid interaction with human subjects,and therefore avoid ethical dilemmas associated with research involving human subjects.

The Uses of Social Research

Theory and Research

Ethics and Social Research

Planning a Research Project

Sampling

Measurement

Cross-Sectional, Longitudinal, and Case Study Designs

Experimental Research

Questionnaires and Structured Interviews

Qualitative Interviewing

Observational Techniques

Using Available Data

Applied Social Research

Quantitative and Qualitative Data Analysis

Filters

Exam 13: Content Analysis

Content analysis is a method of data collection in which some forms of communication (e.g.,TV programs,newspaper articles,files,etc)are studied systematically.

Units of analysis are defined as___________whereas units of observation are defined as_______.

Name five different materials that can be used for content analysis and a situation in which they might be used for research.

Generally speaking,quantitative content analyses tend to________and qualitative content analyses tend to_________.

Qualitative content analysis focuses on verbal communication rather than statistical.

Identify a research question that would be appropriate for content analysis.How would you go about conducting this research?

What was a main finding in the focal research by Arthur,Clark,Clark,and Racine?

Generally,the questions asked by content analyzers have to do with who says what to whom,why they say it,and how and with what effect it is said.

Which of the following is not an advantage of content analysis?

Visual analysis is

If you were interested in the difference between commercials shown during children's and adult's TV programs, Your units of observation would be_______and your units of analysis would be________.

Content analysis allows researchers to study

What was the key variable in the focal research by Arthur,Clark,Clark,and Racine?

_____are the units about which information is collected and____are the units from which information is collected.

Content analysis is an unobtrusive,inexpensive,relatively easy,and flexible method of data collection.

In the focal research,researchers found more support for their "gatekeepers" hypothesis than their "rampart stormers" hypothesis.

The focal research by Arthur,Clark,Clark and Racine used_______as the unit of analysis.

One advantage of content analysis is that

Content analysis typically permits one to avoid interaction with human subjects,and therefore avoid ethical dilemmas associated with research involving human subjects.

The Uses of Social Research

Theory and Research

Ethics and Social Research

Planning a Research Project

Sampling

Measurement

Cross-Sectional, Longitudinal, and Case Study Designs

Experimental Research

Questionnaires and Structured Interviews

Qualitative Interviewing

Observational Techniques

Using Available Data

Applied Social Research

Quantitative and Qualitative Data Analysis

Filters

Units of analysis are defined as_____whereas units of observation are defined as_.

Generally speaking,quantitative content analyses tend toand qualitative content analyses tend to_.

If you were interested in the difference between commercials shown during children's and adult's TV programs, Your units of observation would be_and your units of analysis would be__.

_are the units about which information is collected andare the units from which information is collected.