Exam 8: Designing and Managing Service Processes
Exam 1: New Perspectives on Marketing in the Service Economy45 Questions
Exam 2: Consumer Behavior in a Services Context45 Questions
Exam 3: Positioning Services in Competitive Markets43 Questions
Exam 4: Developing Service Products: Core and Supplementary Elements45 Questions
Exam 5: Distributing Services Through Physical and Electronic Channels45 Questions
Exam 6: Setting Prices and Implementing Revenue Management44 Questions
Exam 7: Promoting Services and Educating Customers45 Questions
Exam 8: Designing and Managing Service Processes45 Questions
Exam 9: Balancing Demand and Productive Capacity45 Questions
Exam 10: Crafting the Service Environment44 Questions
Exam 11: Managing People for Service Advantage42 Questions
Exam 12: Managing Relationships and Building Loyalty44 Questions
Exam 13: Complaint Handling and Service Recovery45 Questions
Exam 14: Improving Service Quality and Productivity45 Questions
Exam 15: Striving for Service Leadership43 Questions
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When a rental car customer is not interested in filling out paperwork or processing payment and check of the rental car, this is an example of which service process redesign?
Free
(Essay)
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Correct Answer:
Eliminating non-value adding steps.
A key problem with self-service technologies is that so few of them incorporate service recovery systems.
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(True/False)
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Correct Answer:
True
Part of the challenge of implementing poka-yokes in service contexts is the need to address not only server errors, but also customer errors.
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(True/False)
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Correct Answer:
True
Research by Marriott Hotels indicates that four of the five top factors contributing to customer loyalty come into play during the first 10 minutes of service delivery.
(True/False)
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The ____________ or ____________ includes both the ____________ and ____________ of a service facility.
(Multiple Choice)
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Which of the following is NOT one of the six steps that can help smooth the path of customer change?
(Multiple Choice)
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Examples of preparing customers for service encounters include all of the following EXCEPT ____________.
(Multiple Choice)
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Customer participation refers to the actions and resources supplied by customers during the service production and/or delivery process, including all but emotional inputs.
(True/False)
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Amazon.com's success is a combination of which service redesign aspects?
(Essay)
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Service staff poka-yokes usually focus on preparing the customer for the encounter, understanding and anticipating their role in the service transaction, and selecting the correct service or transaction.
(True/False)
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What is the only fail point in the service blueprint that was listed as physical evidence in the restaurant drama?
(Short Answer)
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Which of the following is NOT one of the steps in managing customers as partial employees?
(Multiple Choice)
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IBM employs the term ____________ to describe the deconstruction (or unbundling) of a company's activities and subsequent reconstruction into ____________ (as opposed to a value chain) in which value is created by businesses and their suppliers, buyers, and partners by combining and enhancing the component services collectively provided by participants.
(Multiple Choice)
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Which aspect of service process redesign did FedEx employ when it transferred more than 50 percent of its transactions from call centers to its Web site?
(Essay)
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Describe how TLContact was able to reduce failure points in its service.
(Essay)
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"Risk of excessive wait" points in a restaurant service blueprint provided in the chapter occur mainly in the backstage processes.
(True/False)
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A well-planned script should provide a full description of the service encounter and can, in itself, help to identify potential or existing problems in a specific service process.
(True/False)
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