Exam 8: Survey Research

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Fence-sitters are people who are neutral but will choose an answer if not given a neutral response choice.

(True/False)
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Using shorter and less complex words on a survey will insult respondents with more education and so should be avoided.

(True/False)
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Which of the following is NOT a problem for maximizing response rates in in-person interviews?

(Multiple Choice)
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Survey questions should generally be kept to less than how many words?

(Multiple Choice)
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Behavior coding involves which of the following?

(Multiple Choice)
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The General Social Survey is an example of an omnibus survey.

(True/False)
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Six to eight weeks after an initial survey mailing,a survey researcher should do which of the following to attempt to get nonrespondents to complete their survey?

(Multiple Choice)
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Which theory explains that a well-designed survey effort will maximize the social rewards for survey participation and minimize its costs as well as establish trust that the rewards will outweigh the costs?

(Multiple Choice)
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Survey research involves the collection of information from a sample of individuals through direct observation.

(True/False)
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What makes a good survey questionnaire? Consider the questions themselves and the questionnaire as a whole.Why is it important to make sure you have a good questionnaire? How can you determine if you have a good questionnaire?

(Essay)
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The popularity of survey research is due to ______.

(Multiple Choice)
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Which of the following survey methods is extremely affordable and quick to implement but cannot ensure questionnaire completion.

(Multiple Choice)
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Describe four different ways that surveys can be administered? What are the advantages and disadvantages of each?

(Essay)
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The survey instrument used in an in-person interview is known as a questionnaire.

(True/False)
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Previously published questions do not usually need to be pretested when used in a new population.

(True/False)
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The design of the overall questionnaire is important.Researchers should attend to all of the following features of questionnaire construction EXCEPT ______.

(Multiple Choice)
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Apart from electronic surveys,how does technology facilitate the collection of survey data?

(Essay)
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Filter questions are used primarily to ______.

(Multiple Choice)
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When questions in an index cluster into correlated subsets,the index is called a/an ______.

(Multiple Choice)
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Anonymity exists when ______.

(Multiple Choice)
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