Question 1

Which of these is an easily observed, "surface" cultural variable?

Accepted Answer

A)  tolerance of uncertainty 
B)  distance between ranks 
C)  distance between business and private life 
D)  prevalence of religion 
A)  tolerance of uncertainty 
B)  distance between ranks 
C)  distance between business and private life 
D)  prevalence of religion

Question 2

The following passage would be appropriate for a document aimed at a multicultural audience:
Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Accepted Answer

A) True 
 B)False

Question 3

Why are graphics especially useful when communicating with people from other cultures?

Accepted Answer

Graphics are especially useful when comm

Question 4

Chapter 5 discusses certain variables that lead to differences among cultures. Which of these statements about cultural variables is true?

Accepted Answer

A)  Different organizations within the same culture can vary greatly. 
B)  Cultural variables line up in clear, predictable patterns. 
C)  Each variable represents a small number of attitudes. 
D)  An organization's cultural attitudes tend to be static over time. 
A)  Different organizations within the same culture can vary greatly. 
B)  Cultural variables line up in clear, predictable patterns. 
C)  Each variable represents a small number of attitudes. 
D)  An organization's cultural attitudes tend to be static over time.

Question 5

According to Chapter 5, for what primary purposes do private companies use social-media data?

Accepted Answer

According to Chapter 5, private companie

Question 6

Social-media activities can provide an organization with significant information about members of their target audiences.

Accepted Answer

A) True 
 B)False

Question 7

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document the writer creates appeals to the audience's interests and needs. What are the other two reasons?

Accepted Answer

The other two reasons a writer should an

Question 8

You are writing a proposal to restructure your department's organizational chart. Your manager was a member of the committee that originally set up the department's current structure. Which purpose statement would be best for a proposal to your manager?

Accepted Answer

A)  The purpose of this proposal is to show how we can reorganize our department to improve our efficiency while keeping intact the values that have allowed us to succeed to this point. 
B)  The purpose of this proposal is to show how to solve all of our productivity problems and remove all the barriers to effective communication. 
C)  The purpose of this proposal is to show why it's time for "out with the old and in with the new." 
D)  The purpose of this proposal is to explain why we have no choice but to scrap our ineffective organizational structure. 
A)  The purpose of this proposal is to show how we can reorganize our department to improve our efficiency while keeping intact the values that have allowed us to succeed to this point. 
B)  The purpose of this proposal is to show how to solve all of our productivity problems and remove all the barriers to effective communication. 
C)  The purpose of this proposal is to show why it's time for "out with the old and in with the new." 
D)  The purpose of this proposal is to explain why we have no choice but to scrap our ineffective organizational structure.

Question 9

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT a reason to use an audience profile sheet for a writing project?

Accepted Answer

A)  It prompts you to ask questions about your target audience. 
B)  It helps you remember what you've learned about your target audience. 
C)  It helps you realize when you need to learn more about your target audience. 
D)  It gives you a way to tell your audience what you know about them. 
A)  It prompts you to ask questions about your target audience. 
B)  It helps you remember what you've learned about your target audience. 
C)  It helps you realize when you need to learn more about your target audience. 
D)  It gives you a way to tell your audience what you know about them.

Question 11

According to Chapter 5, how do public agencies use social-media data?

Accepted Answer

As of my last update in early 2023, I do

Question 12

You are writing a report advocating that your company increase its use of social media. Your manager has said several times that she does not like to mix social media and business. She has pointed out several social-media problems that other companies have created for themselves. Which purpose statement would be best for a report to your manager?

Accepted Answer

A)  The purpose of this report is to show how the coolest social-media apps can deliver content to a hip, urban audience. 
B)  The purpose of this report is to prove that social-media disasters rarely happen and that social media are the wave of the future. 
C)  The purpose of this report is to demonstrate how the speed and flexibility of social media can help our company reach a growing audience of young adults with controlled, targeted messaging. 
D)  The purpose of this report is to show how our company can get on the social-media bandwagon before it is too late. 
A)  The purpose of this report is to show how the coolest social-media apps can deliver content to a hip, urban audience. 
B)  The purpose of this report is to prove that social-media disasters rarely happen and that social media are the wave of the future. 
C)  The purpose of this report is to demonstrate how the speed and flexibility of social media can help our company reach a growing audience of young adults with controlled, targeted messaging. 
D)  The purpose of this report is to show how our company can get on the social-media bandwagon before it is too late.

Question 13

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Accepted Answer

A) True 
 B)False

Question 14

Why did Microsoft have trouble promoting its search engine in China?

Accepted Answer

Microsoft faced several challenges in pr

Question 15

Chapter 5 identifies seven categories of cultural variables "on the surface." One category is political. Which of these is NOT one of the categories of surface cultural variables?

Accepted Answer

A)  economic 
B)  social 
C)  religious 
D)  philosophical 
A)  economic 
B)  social 
C)  religious 
D)  philosophical

Question 16

Which of the following is NOT a good strategy to use if you know your reader is hostile to your subject?

Accepted Answer

A)  Address the reader's objections directly in your document. 
B)  Explain the benefits of what you are proposing before giving your recommendation. 
C)  Focus on the positive and avoid all mention of any possible objections. 
D)  Avoid describing the subject as a dispute. 
A)  Address the reader's objections directly in your document. 
B)  Explain the benefits of what you are proposing before giving your recommendation. 
C)  Focus on the positive and avoid all mention of any possible objections. 
D)  Avoid describing the subject as a dispute.

Question 17

Chapter 5 describes three categories of audience. What are they?

Accepted Answer

Chapter 5 of which specific book or reso

Question 18

Chapter 5 suggests that, in addition to education, you should consider six other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

Accepted Answer

One other individual character

Question 19

You need to find out more about the buying behavior of a large audience. Which of the following techniques is most likely to help you find this information?

Accepted Answer

A)  interviewing people 
B)  checking LinkedIn profiles 
C)  reading about your audience online 
D)  analyzing social-media data 
A)  interviewing people 
B)  checking LinkedIn profiles 
C)  reading about your audience online 
D)  analyzing social-media data

Question 20

Which phrase best defines the purpose of a workplace document?

Accepted Answer

A)  what you want to accomplish with the document you are producing 
B)  what you propose to do when you receive permission 
C)  what you want to display in words or images 
D)  what you want to document for clarity 
A)  what you want to accomplish with the document you are producing 
B)  what you propose to do when you receive permission 
C)  what you want to display in words or images 
D)  what you want to document for clarity

Which of these is an easily observed, "surface" cultural variable?

The following passage would be appropriate for a document aimed at a multicultural audience: Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Why are graphics especially useful when communicating with people from other cultures?

Chapter 5 discusses certain variables that lead to differences among cultures. Which of these statements about cultural variables is true?

According to Chapter 5, for what primary purposes do private companies use social-media data?

Social-media activities can provide an organization with significant information about members of their target audiences.

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document the writer creates appeals to the audience's interests and needs. What are the other two reasons?

You are writing a proposal to restructure your department's organizational chart. Your manager was a member of the committee that originally set up the department's current structure. Which purpose statement would be best for a proposal to your manager?

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Which of the following is NOT a reason to use an audience profile sheet for a writing project?

According to Chapter 5, how do public agencies use social-media data?

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Why did Microsoft have trouble promoting its search engine in China?

Chapter 5 identifies seven categories of cultural variables "on the surface." One category is political. Which of these is NOT one of the categories of surface cultural variables?

Which of the following is NOT a good strategy to use if you know your reader is hostile to your subject?

Chapter 5 describes three categories of audience. What are they?

Chapter 5 suggests that, in addition to education, you should consider six other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

You need to find out more about the buying behavior of a large audience. Which of the following techniques is most likely to help you find this information?

Which phrase best defines the purpose of a workplace document?

Introduction to Technical Communication

Understanding Ethical and Legal Considerations

Writing Technical Documents

Writing Collaboratively

Researching Your Subject

Organizing Your Information

Communicating Persuasively

Emphasizing Important Information

Writing Correct and Effective Sentences

Designing Print and Online Documents

Creating Graphics

Evaluating and Testing Technical Documents

Corresponding in Print and Online

Applying for a Job

Writing Proposals

Writing Informational Reports

Writing Recommendation Reports

Writing Lab Reports

Writing Definitions, Descriptions, and Instructions

Making Oral Presentations

Filters

Exam 5: Analyzing Your Audience and Purpose

Which of these is an easily observed, "surface" cultural variable?

The following passage would be appropriate for a document aimed at a multicultural audience: Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Why are graphics especially useful when communicating with people from other cultures?

Chapter 5 discusses certain variables that lead to differences among cultures. Which of these statements about cultural variables is true?

According to Chapter 5, for what primary purposes do private companies use social-media data?

Social-media activities can provide an organization with significant information about members of their target audiences.

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document the writer creates appeals to the audience's interests and needs. What are the other two reasons?

You are writing a proposal to restructure your department's organizational chart. Your manager was a member of the committee that originally set up the department's current structure. Which purpose statement would be best for a proposal to your manager?

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Which of the following is NOT a reason to use an audience profile sheet for a writing project?

According to Chapter 5, how do public agencies use social-media data?

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Why did Microsoft have trouble promoting its search engine in China?

Chapter 5 identifies seven categories of cultural variables "on the surface." One category is political. Which of these is NOT one of the categories of surface cultural variables?

Which of the following is NOT a good strategy to use if you know your reader is hostile to your subject?

Chapter 5 describes three categories of audience. What are they?

Chapter 5 suggests that, in addition to education, you should consider six other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

You need to find out more about the buying behavior of a large audience. Which of the following techniques is most likely to help you find this information?

Which phrase best defines the purpose of a workplace document?

Introduction to Technical Communication

Understanding Ethical and Legal Considerations

Writing Technical Documents

Writing Collaboratively

Researching Your Subject

Organizing Your Information

Communicating Persuasively

Emphasizing Important Information

Writing Correct and Effective Sentences

Designing Print and Online Documents

Creating Graphics

Evaluating and Testing Technical Documents

Corresponding in Print and Online

Applying for a Job

Writing Proposals

Writing Informational Reports

Writing Recommendation Reports

Writing Lab Reports

Writing Definitions, Descriptions, and Instructions

Making Oral Presentations

Filters