Exam 8: Communicating Persuasively

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What type of argument draws conclusions based on an insufficient number of cases?

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Which method of addressing opposing viewpoints is likely to be LEAST effective?

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The following statement appears in a brochure supporting a law to allow ducks on a lake on a college campus: "In the other states that have allowed ducks on campus, we know of no adverse encounters between ducks and people to date." What type of reasoning does the passage display?

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An argument using an appeal to pity is focused on what element?

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Give an example of an informational constraint that you might confront in completing a project.

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What type of argument is made against the writer, rather than against the writer's argument?

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Which characteristic of an attractive professional persona does the writer of the following excerpt NOT exhibit? As you probably already know, we have a problem with our current documentation. Users cannot easily locate the serial numbers necessary to complete the online registration step. The solution below will help us address this problem and eliminate the customer-support calls we get. It will also solve a few other problems. Last week, others suggested different solutions. However, I know they will not work. The best course of action is to prominently display the serial numbers at the start of the chapter labeled "Registering Your Product." Our users expect to find the numbers in this chapter.

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When used as evidence, what does an effective example do?

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Which are the four categories of evidence to which people usually respond favorably?

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The following statement appears in a university's report to its board of regents: "Several other notable universities, including Stanford and Harvard, are offering massive, open online classes, or MOOCs. It is imperative for Old State University to keep pace in the educational marketplace." What type of reasoning does the passage display?

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Graphics and design elements are relatively unimportant in communicating persuasively.

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The following statement appears in a proposal to install a large pond near an amphitheater: "Jones Company is an expert in pond preparation. We installed our first pond at Jameson Park earlier this year." What type of reasoning does the passage display?

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It is most effective to present emotional appeals in isolation rather than in combination with other types of evidence.

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What are readers likely to conclude if they notice that a report you have written contains several logical fallacies?

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Chapter 8 discusses four broad goals of an audience. One is security. Which is NOT one of the other three goals?

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Chapter 8 discusses eight kinds of constraints that can affect your work on a persuasive document. One type is information constraints. What are three other constraints listed in the chapter?

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Which of the following is an example of an informational constraint that you might confront when completing a project?

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Which of the following is NOT one of the elements of an argument?

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If you are facing constraints in trying to persuade your audience, you are not an effective writer.

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Chapter 8 discusses the three elements of an argument. One is the claim. What are the other two?

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