Question 1

The service- profit chain is the set of all product lines and items that a particular seller offers for sale.

Accepted Answer

A) True 
 B)False

Question 2

Sony offers consumers more than just camcorders;it provides consumers with a complete solution to their picture- taking problems.This offering is called an augmented product.

Accepted Answer

A) True 
 B)False

Question 3

A _ is a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same type of outlets,or fall within given price ranges.

Accepted Answer

A) product bandwidth 
B) convenience product 
C) private brand 
D) line extension 
E) product line 
A) product bandwidth 
B) convenience product 
C) private brand 
D) line extension 
E) product line

Question 4

Christopher Messenger rents storage space to college students who go home for the summer but do not want to haul all of their property home and back.The business is profitable during the summer months,but when the storage space is unoccupied in the off- season,Christopher is losing money.What characteristic of service is most likely the source of Christopher's problem?

Accepted Answer

A) inseparability 
B) perishability 
C) intangibility 
D) personalization 
E) variability 
A) inseparability 
B) perishability 
C) intangibility 
D) personalization 
E) variability

Question 5

For a fee,some companies names or symbols previously created by other manufacturers,names of well- known celebrities,and/or characters from popular movies and books,any of which can provide an instant and proven brand name.

Accepted Answer

A) market 
B) license 
C) service 
D) package 
E) brand 
A) market 
B) license 
C) service 
D) package 
E) brand

Question 6

All of the following are methods for developing a differentiated service offer,delivery,or image EXCEPT _ .

Accepted Answer

A) having more reliable customer- contact people 
B) increasing the quantity of service by giving up some durability 
C) designing a superior delivery process 
D) offering innovative features 
E) developing symbols and branding 
A) having more reliable customer- contact people 
B) increasing the quantity of service by giving up some durability 
C) designing a superior delivery process 
D) offering innovative features 
E) developing symbols and branding

Question 7

A company has four choices when it comes to developing brands.What is NOT one of those choices?

Accepted Answer

A) brand extension 
B) multibrands 
C) line extension 
D) width and depth extension 
E) new brands 
A) brand extension 
B) multibrands 
C) line extension 
D) width and depth extension 
E) new brands

Question 8

is an approach in which all the company's people are involved in constantly improving the products,services,and business processes.

Accepted Answer

A) Product quality 
B) Positioning 
C) Brand equity 
D) Total quality management 
E) Branding 
A) Product quality 
B) Positioning 
C) Brand equity 
D) Total quality management 
E) Branding

Question 9

When a company introduces a new brand name in the same product category,it is called line extension.

Accepted Answer

A) True 
 B)False

Question 10

means that services cannot be separated from their providers,whether the providers are people or machines.

Accepted Answer

A) Service inseparability 
B) Service variability 
C) Service perishability 
D) Service heterogeneity 
E) Service intangibility 
A) Service inseparability 
B) Service variability 
C) Service perishability 
D) Service heterogeneity 
E) Service intangibility

The service- profit chain is the set of all product lines and items that a particular seller offers for sale.

Sony offers consumers more than just camcorders;it provides consumers with a complete solution to their picture- taking problems.This offering is called an augmented product.

A _ is a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same type of outlets,or fall within given price ranges.

For a fee,some companies names or symbols previously created by other manufacturers,names of well- known celebrities,and/or characters from popular movies and books,any of which can provide an instant and proven brand name.

All of the following are methods for developing a differentiated service offer,delivery,or image EXCEPT _ .

A company has four choices when it comes to developing brands.What is NOT one of those choices?

is an approach in which all the company's people are involved in constantly improving the products,services,and business processes.

When a company introduces a new brand name in the same product category,it is called line extension.

means that services cannot be separated from their providers,whether the providers are people or machines.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 8: Products, Services, and Brands: Building Customer Value

The service- profit chain is the set of all product lines and items that a particular seller offers for sale.

Sony offers consumers more than just camcorders;it provides consumers with a complete solution to their picture- taking problems.This offering is called an augmented product.

A _ is a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same type of outlets,or fall within given price ranges.

For a fee,some companies names or symbols previously created by other manufacturers,names of well- known celebrities,and/or characters from popular movies and books,any of which can provide an instant and proven brand name.

All of the following are methods for developing a differentiated service offer,delivery,or image EXCEPT _ .

A company has four choices when it comes to developing brands.What is NOT one of those choices?

is an approach in which all the company's people are involved in constantly improving the products,services,and business processes.

When a company introduces a new brand name in the same product category,it is called line extension.

means that services cannot be separated from their providers,whether the providers are people or machines.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters