Exam 10: Physical Evidence and the Servicescape

In its role as socializer,the servicescape should only be designed to aid in the socialization of customers.

The last time Dominique traveled on an airplane she took an antihistamine before her flight to keep her ears unclogged and prevent an earache.Dominique took an antihistamine to prevent a(n)____ response to the airplane's environment.

The musty smell of old papers at a used bookstore is an example of an ambient condition.

_____ conditions include background characteristics of the environment such as temperature and lighting.