Exam 9: Data Collection Methods: Questionnaires

A questionnaire includes the following question,measured on a 5-point Likert scale: "To what extent are you satisfied with the appearance and the service of the shop-assistants?" This question is an example of a:

Evaluate the following question on suitability for the use in a questionnaire (measured on a 5-point Likert scale): "Do you think that in the current economical situation it is wise to reduce salaries of top sportsman?"

A disadvantage of electronic questionnaires is that this way of surveying is relatively expensive.

What is metacognition?

The hypotheses need to be briefly explained to the respondent when a questionnaire is used to collect data.

An advantage of personally administered questionnaires is that uncertainties can be explained.

'To what extent can you say about yourself that you are happy?' is an example of a loaded question.

With respect to the sequence of questions in a questionnaire,it is wise to end with questions that respondents refuse to answer.

With respect to the sequence of questions in a questionnaire,you start with asking difficult questions which you unravel to more specific questions later.

The sequence of questions in a questionnaire can lead to a certain bias; this phenomenon is also referred to as ordering effects.

The hypotheses of a study are a good starting point when designing a questionnaire.

If in the introduction of the questionnaire it is made clear that the answers will be handled anonymously,this can lead to bias of the results.