Exam 17: Direct, Online, Social Media, and Mobile Marketing

The ________ was established by the Direct Marketing Association.

Which term refers to an in-store machine that allows a customer to order merchandise not carried in the store?

How has do-not-call legislation helped direct marketers?

Buyers with low sales resistance can often be tempted by all the following common features of infomercials EXCEPT ________.

Which of the following is true about online direct marketing?

What are the strengths and weaknesses of e-mail marketing?

Using interactive TV can allow consumers to perform all the following tasks during a company's ad EXCEPT ________.

Randy keeps getting unwanted and annoying e-mails from several marketing firms unknown to him. The number of these e-mails is alarmingly high in his inbox. Which of the following best describes these e-mails?

What are the characteristics of a successful Web site?

How does online marketing provide flexibility for sellers?

Marketers publicize inbound toll-free numbers to consumers in television and print ads, direct mail, and catalogs. The benefit to sellers is that it presents an opportunity for consumers to order products and for the seller to build the relationship. A benefit to consumers is ________.

Florian Fasteners recently introduced a new line of products. In order to promote its product, it sent samples to the addresses of a few select customers. Which of the following types of marketing is evident from this example?

AskKarl.com is a local search engine Web site that exclusively caters to people in New England. When users search for information, text-based ads related to the search appear alongside the search results. Which of the following is illustrated from this example?

Viral marketing allows marketers to send tailored messages to targeted customers who have chosen to receive them.

Which of the following is the fastest growing form of direct marketing?

________ are online journals where people post their thoughts, usually on a narrowly defined topic.

Consumers' names and additional information likely become part of ________ whenever they enter a sweepstakes, apply for a credit card, visit a Web site, or send a tweet.

A(n) ________ is designed to present brand content that engages consumers and creates customer-brand community.

Identify the major advantage of the following traditional forms of direct marketing: telephone, direct mail, catalog, direct-response television, and kiosk.

________ are communities over the Internet where people congregate, socialize, and exchange views and information.