Exam 6: Analyzing Consumer Markets

________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.

Selective attention is the tendency to interpret information in a way that will fit our preconceptions.

________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

________ risk occurs if the product fails to perform up to expectations.

Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n)________ strategy to change buyers' perceptions of its competition.

Which of the following would be the best illustration of a subculture?

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

Betsy, a teenager, uses most of her post school hours in either playing tennis or watching movies. She barely manages to concentrate in her lessons for a couple of hours before term exams. Being questioned about her substandard performance in the school, she points out the teacher's inability to complete the entire course during the school hours as the possible reason. Betsy's behavior is most likely to be associated with ________.

Memory is a very constructive process. This means people do not remember information and events completely and accurately and often remember only bits and pieces that they fill in based on whatever else they know.

Consumers who experience money constraints are prone to multitasking.

With the ________, predictions of usage are based on quickness and ease of use.

Every consumer has to pass through all five stages of the buying process when in a buying situation.

The associative network memory model views long-term memory as ________.

Explain the concept of selective retention and its association with marketing.

Within the context of the Freudian theory, explain how the laddering technique can be used.

Maria considers buying a car for herself, after she notices the advantages derived by her best friend from his new car. Which of the following forms of stimulus has activated Maria's problem recognition process?

Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals.

A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse, I get poor service." Whether this is true or not, it is the consumer's perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.

Brand personality is the specific mix of human traits that may be attributed to a particular brand.

How is the expectancy-value model used in the evaluation of alternatives as a consumer engages in a buying process?