Exam 20: Introducing New Market Offerings

________ is the effect one person has on another's attitude or purchase probability.

Consumer preferences for alternative product concepts can be measured with conjoint analysis.

Which of the following methodologies takes the list of desired customer attributes (CAs)generated by market research and turns them into a list of engineering attributes (EAs)that engineers can use?

Employees can be a source of ideas for improving production, products, and services.

During ________, the company's technical people observe how customers use the product, a practice that often exposes unanticipated problems of safety and servicing and alerts the company to customer training and servicing requirements.

Companies should use normal investment criteria to budget for new-product developments.

A spiral development process recognizes the value of returning to an earlier stage to make improvements before moving forward.

During which of the following stages in new product development decision making do managers analyze if they can find a good thought consumers say they would try?

The demand landscape uses conceptual lens and structured innovative-thinking tools to achieve market perspectives from different angles.

Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

Brown & Smith, Inc. engages in the design, development, making, and retail of designer jewelry in North America. Before approving a new design of jewelry the company draws it on a computer and then produces models to show potential consumers for their reactions. This allows the company to analyze the possible customer reaction. Identify the concept testing method used here.

Most established companies focus on ________ innovation when they aim to enter new markets by tweaking existing products, or they want to stay one step ahead in the market by using variations on a core product.

A group of young students run an Internet center. In an attempt to increase their profitability they start a cafe alongside the existing business. Explain the type of marketing used here.

Dormentor, Inc. produces converts and markets packaging products including boxboard, container board and numerous other specialty packaging products. In an attempt to increase its organic growth, the company decides to introduce new products. It asks the managers and employees to send in ideas for new products. Before launching products based on any of these ideas, what are the stages that it has to go through?

Some firms might delay new product launch until after the competitor has borne the cost of educating the market and its product may reveal flaws the late entrant can avoid. This can be classified as a parallel entry.

________ are informal workplaces, sometimes garages, where intrapreneurial teams attempt to develop new products.

Use reverse assumption analysis to analyze a school.

Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

Skunkworks are formal workplaces where intrapreneurial teams attempt to develop new products.

Identify the stage in the consumer adoption process in which the customer is stimulated to seek information about the innovation.