Question 1

Fred's, a national supermarket chain, sells its own brand of items across all categories. Such items are considered ________ brands.

Accepted Answer

A)  national 
B)  manufacturer's 
C)  private 
D)  extended 
E)  licensed 
A)  national 
B)  manufacturer's 
C)  private 
D)  extended 
E)  licensed

Question 2

Which of the following terms best describes the process of designing and producing a container or wrapper for a product?

Accepted Answer

A)  labeling 
B)  positioning 
C)  licensing 
D)  packaging 
E)  branding 
A)  labeling 
B)  positioning 
C)  licensing 
D)  packaging 
E)  branding

Question 3

Which link in the service profit chain emphasizes superior employee selection and training?

Accepted Answer

A)  healthy service profits and growth 
B)  satisfied and loyal customers 
C)  greater service value 
D)  satisfied and productive service employees 
E)  internal service quality 
A)  healthy service profits and growth 
B)  satisfied and loyal customers 
C)  greater service value 
D)  satisfied and productive service employees 
E)  internal service quality

Question 4

Line extensions occur when a company extends existing brand names to new or modified products in a new category.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an example of a shopping product?

Accepted Answer

A)  toothpaste 
B)  fast food 
C)  laundry detergent 
D)  television 
E)  candy 
A)  toothpaste 
B)  fast food 
C)  laundry detergent 
D)  television 
E)  candy

Question 6

Which of the following is an example of an unsought product?

Accepted Answer

A)  furniture 
B)  laundry detergent 
C)  refrigerator 
D)  toothpaste 
E)  life insurance 
A)  furniture 
B)  laundry detergent 
C)  refrigerator 
D)  toothpaste 
E)  life insurance

Question 7

What is a product mix? What are the four dimensions of a product mix?

Accepted Answer

A product mix (or product portfolio) con

Question 8

Most major new innovations are unsought until consumers become aware of them through advertising.

Accepted Answer

A) True 
 B)False

Question 9

Specialty products are consumer products and services that customers generally buy ________.

Accepted Answer

A)  to conduct business 
B)  frequently and immediately 
C)  based on ready availability 
D)  without making comparisons 
E)  with minimal effort 
A)  to conduct business 
B)  frequently and immediately 
C)  based on ready availability 
D)  without making comparisons 
E)  with minimal effort

Question 10

World Skies' Flight 167 takes off at 50 percent capacity. The unoccupied seats cannot be stored for later sale or use. This is an example of which service characteristic?

Accepted Answer

A)  tangibility 
B)  intangibility 
C)  perishability 
D)  variability 
E)  inseparability 
A)  tangibility 
B)  intangibility 
C)  perishability 
D)  variability 
E)  inseparability

Question 11

Support services are an important part of a customer's overall brand experience.

Accepted Answer

A) True 
 B)False

Question 12

Silkskin Cosmetics is advertising its newest line of eye makeup. Made from all-natural ingredients, the products are hypoallergenic. Silkskin is selling the products in specially designed tubes that make application easier. Which of the following is a core customer value for Silkskin's line of eye makeup?

Accepted Answer

A)  the natural ingredients 
B)  the Silkskin brand 
C)  the products' revolutionary packaging 
D)  the hypoallergenic properties of the products 
E)  the desire for having beautiful eyes 
A)  the natural ingredients 
B)  the Silkskin brand 
C)  the products' revolutionary packaging 
D)  the hypoallergenic properties of the products 
E)  the desire for having beautiful eyes

Question 13

Business advisory services such as legal or advertising are classified under which category of industrial products?

Accepted Answer

A)  supplies and services 
B)  capital items 
C)  raw materials 
D)  materials and parts 
E)  specialty products 
A)  supplies and services 
B)  capital items 
C)  raw materials 
D)  materials and parts 
E)  specialty products

Question 14

Shopping products are purchased more frequently than convenience products.

Accepted Answer

A) True 
 B)False

Question 15

The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.

Accepted Answer

A)  person 
B)  green 
C)  non-profit 
D)  social 
E)  traditional 
A)  person 
B)  green 
C)  non-profit 
D)  social 
E)  traditional

Question 16

What are the functions of product labels? What marketing role do labels play?

Accepted Answer

Labels range from simple tags attached t

Question 17

Many companies are taking a ________ approach today, viewing quality as an investment and holding quality efforts accountable for bottom-line results.

Accepted Answer

A)  return-on-quality 
B)  quality level 
C)  performance quality 
D)  conformance quality 
E)  total quality management 
A)  return-on-quality 
B)  quality level 
C)  performance quality 
D)  conformance quality 
E)  total quality management

Question 18

Furniture is an example of a shopping product.

Accepted Answer

A) True 
 B)False

Question 19

Major appliances, furniture, and clothing are typical examples of ________ products.

Accepted Answer

A)  convenience 
B)  shopping 
C)  unsought 
D)  specialty 
E)  capital 
A)  convenience 
B)  shopping 
C)  unsought 
D)  specialty 
E)  capital

Question 20

Corporate image marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.

Accepted Answer

A) True 
 B)False

Fred's, a national supermarket chain, sells its own brand of items across all categories. Such items are considered ________ brands.

Which of the following terms best describes the process of designing and producing a container or wrapper for a product?

Which link in the service profit chain emphasizes superior employee selection and training?

Line extensions occur when a company extends existing brand names to new or modified products in a new category.

Which of the following is an example of a shopping product?

Which of the following is an example of an unsought product?

What is a product mix? What are the four dimensions of a product mix?

Most major new innovations are unsought until consumers become aware of them through advertising.

Specialty products are consumer products and services that customers generally buy ________.

World Skies' Flight 167 takes off at 50 percent capacity. The unoccupied seats cannot be stored for later sale or use. This is an example of which service characteristic?

Support services are an important part of a customer's overall brand experience.

Business advisory services such as legal or advertising are classified under which category of industrial products?

Shopping products are purchased more frequently than convenience products.

The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.

What are the functions of product labels? What marketing role do labels play?

Many companies are taking a ________ approach today, viewing quality as an investment and holding quality efforts accountable for bottom-line results.

Furniture is an example of a shopping product.

Major appliances, furniture, and clothing are typical examples of ________ products.

Corporate image marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 7: Products, Services, and Brands: Building Customer Value

Fred's, a national supermarket chain, sells its own brand of items across all categories. Such items are considered ________ brands.

Which of the following terms best describes the process of designing and producing a container or wrapper for a product?

Which link in the service profit chain emphasizes superior employee selection and training?

Line extensions occur when a company extends existing brand names to new or modified products in a new category.

Which of the following is an example of a shopping product?

Which of the following is an example of an unsought product?

What is a product mix? What are the four dimensions of a product mix?

Most major new innovations are unsought until consumers become aware of them through advertising.

Specialty products are consumer products and services that customers generally buy ________.

World Skies' Flight 167 takes off at 50 percent capacity. The unoccupied seats cannot be stored for later sale or use. This is an example of which service characteristic?

Support services are an important part of a customer's overall brand experience.

Business advisory services such as legal or advertising are classified under which category of industrial products?

Shopping products are purchased more frequently than convenience products.

The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.

What are the functions of product labels? What marketing role do labels play?

Many companies are taking a ________ approach today, viewing quality as an investment and holding quality efforts accountable for bottom-line results.

Furniture is an example of a shopping product.

Major appliances, furniture, and clothing are typical examples of ________ products.

Corporate image marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters