Exam 14: Direct, Online, Social Media, and Mobile Marketing

________ are everywhere these days, from self-service hotel and airline check-in devices to in-store ordering devices that let you order merchandise not carried in the store.

Social media marketing is a traditional direct marketing tool.

Which of the following is a drawback of using blogs as a marketing medium?

Mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer.

Which of the following is true of marketing through blogs?

Define telemarketing, and distinguish between outbound and inbound telemarketing.

The promotion of products and services through printed material with multiple pages that sell multiple products has been traditionally referred to as ________ marketing.

How has the implementation of the National Do Not Call Registry changed telephone marketing?

________ refers to marketing via the Internet using company Web sites, online advertising and promotions, e-mail marketing, online video, and blogs.

Which of the following is a direct digital marketing tool?

The process in which printed catalogs, brochures, samples, and DVDs are distributed to customers using highly selective mailing lists is known as ________.

Describe the various legislative actions that have been taken to regulate the manner in which online, social media, and mobile operators obtain and use consumer information.

Whereas space is limited in an online catalog, print catalogs can offer an almost unlimited amount of merchandise.

Describe spam and permission-based e-mail marketing.

Describe two ways in which marketers can engage in social media. What are the advantages and challenges of social media?

Which of the following statements is most likely true about direct and digital marketing?

Green Gardens sells gardening and landscaping goods and equipment. The marketing department places an unmanned machine in the store with touchscreen technology to provide product information. Consumers can use this machine to learn about the company's products and services. The company's marketing form is best referred to as ________ marketing.

Describe direct-response television (DRTV)marketing.

Which of the following is the primary purpose of branded community Web sites?

Which of the following is generally regarded as the toughest issue of public policy and ethics confronting the direct marketing industry?