Exam 11: Retailing and Wholesaling

In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts.

Factory outlet malls combine manufacturers' outlets with off-price retail stores and department store clearance outlets.

Describe superstores, category killers, and service retailers.

Which contractual system is distinguished by the fact that it is normally based on some unique product or service; method of doing business; or trade name, goodwill, or patent that has been developed?

A ________ contains between 15 and 50 retail stores, including a department or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank.

A ________ is a small open-air mall with upscale stores, convenient locations, and nonretail activities such as a playground, hotel, dining establishments, and a movie theater.

Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services?

Describe the three different types of wholesalers.

________ builds around what P&G calls the "First Moment of Truth" - the critical three to seven seconds that a shopper considers a product on a store shelf.

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Independent off-price retailers purchase merchandise at rates that are substantially higher than regular wholesale rates.

Crunch and Munch is the country's favorite fast-food vendor of fried chicken. Over the years, the company has diversified into providing a larger variety of snacks like hot dogs, burritos, and burgers, but consumers still consider it the best seller of fried chicken. Many potential investors have approached Crunch and Munch with offers to buy the company, but Crunch and Munch continues to operate through its stores. What is franchising? Why would franchising be a good contractual system for Crunch and Munch?

Which of the following is true about trends in wholesaling?

What is most likely the first major marketing decision that a retailer must take?

A convenience store ________.

Department stores are most likely characterized by ________.

Describe the promotion tools used by retailers.

C & G Retail, a chain of local supermarkets, procures all its goods directly from the producers' factories. This type of wholesaling is usually done in ________.

Retail convergence most likely leads to ________.

Convenience stores are the most frequently visited type of retail store.