Exam 10: Marketing Channels: Delivering Customer Value

Differentiate between intensive distribution, exclusive distribution, and selective distribution strategies. Provide examples of products that would be appropriate for each.

Vertical conflicts in distribution channels are conflicts that occur between ________.

Which of the following is a cost-effective mode for shipping large amounts of bulk products - coal, sand, minerals, and forest products - over long distances?

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

Intensive distribution occurs when only one intermediary is used by a producer to sell all its products.

Java Jane's first coffeehouse was very successful due to the unique flavors, on-site baked goods, and inviting ambiance. The owner, Jane Phillips, decided to franchise her operation when she was approached by several interested investors. Which type of marketing system has Java Jane's most likely adopted?

Selective distribution is a strategy in which ________.

In a logistics system, minimizing distribution costs most likely involves ________.

Companies selling perishable products generally prefer direct marketing, which minimizes delays.

Explain multichannel distribution systems with an example.

What are the different functions of the members of a marketing channel?

When Toyota announces a product recall on its Camry model due to a faulty igniter, they are using ________ to coordinate with dealers and car owners.

Which of the following is an example of a horizontal conflict in a distribution channel?

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online Web sites, and social media. Both companies use a(n)________ channel to distribute their offerings.

________ distribution typically allows manufacturers to develop good working relationships with intermediaries and expect a better-than-average selling effort. It also gives producers good market coverage with more control and less cost than intensive distribution.

Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers is known as ________.

From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity.

The use of both rail and trucks for transporting goods is called ________.

Exclusive dealing that creates a monopoly comes under the scope of the Clayton Act of 1914.

Producers use marketing intermediaries because they ________.