Question 1

Mail surveys suffer from low response rates.

Accepted Answer

A) True 
 B)False

Question 2

Online surveys are making profound changes in the marketing research landscape.

Accepted Answer

A) True 
 B)False

Question 3

When given a data collection budget,a researcher's choice of the data collection method is:

Accepted Answer

A) enhanced. 
B) limited to those methods falling within the budget. 
C) not to be influenced by an arbitrarily determined budget. 
D) flexible. 
E) negotiable. 
A) enhanced. 
B) limited to those methods falling within the budget. 
C) not to be influenced by an arbitrarily determined budget. 
D) flexible. 
E) negotiable.

Question 4

Which of the following is NOT an advantage of self-administered surveys?

Accepted Answer

A) reduced cost 
B) respondent can control the pace of the survey 
C) no interviewer apprehension 
D) considerable interviewer-evaluation apprehension 
E) respondents may be more honest without an interviewer 
A) reduced cost 
B) respondent can control the pace of the survey 
C) no interviewer apprehension 
D) considerable interviewer-evaluation apprehension 
E) respondents may be more honest without an interviewer

Question 5

Which is true regarding a disadvantage of self-administered surveys?

Accepted Answer

A) Because interviewers are not present,evaluation of the interview is impossible. 
B) The primary burden of respondent understanding is placed upon the questionnaire. 
C) The primary burden of respondent understanding is placed upon the field editor. 
D) Respondents feel anxious because they control the administration process. 
E) Respondents interpret the questions themselves so the questionnaire can be somewhat vague. 
A) Because interviewers are not present,evaluation of the interview is impossible. 
B) The primary burden of respondent understanding is placed upon the questionnaire. 
C) The primary burden of respondent understanding is placed upon the field editor. 
D) Respondents feel anxious because they control the administration process. 
E) Respondents interpret the questions themselves so the questionnaire can be somewhat vague.

Question 6

Which of the following data collection modes allows for recruitment and training to be conducted at a central location,monitoring of the actual interviews by a supervisor,checking of completed interviews "on the spot," and control of interviewers' schedules?

Accepted Answer

A) drop-off survey 
B) CATI or CAPS 
C) central location telephone interviewing 
D) traditional telephone interviewing 
E) central location mall intercepts 
A) drop-off survey 
B) CATI or CAPS 
C) central location telephone interviewing 
D) traditional telephone interviewing 
E) central location mall intercepts

Question 7

With a CATS system,interviews are conducted entirely by computers.

Accepted Answer

A) True 
 B)False

Question 8

What type of interview technique could be used if it was not necessary for the researcher to watch the respondent to ensure correct procedures are followed?

Accepted Answer

A) telephone interview 
B) in-office interview 
C) in-home interview 
D) mall-intercept interview 
E) confidential interview 
A) telephone interview 
B) in-office interview 
C) in-home interview 
D) mall-intercept interview 
E) confidential interview

Question 9

Surveys conducted without the presence of an agent - human or computer - are referred to as self-administered surveys.

Accepted Answer

A) True 
 B)False

Question 10

The only practical way to do research with Millennials,who are a prime target for many companies,is with some online-based data collection method.

Accepted Answer

A) True 
 B)False

Question 11

Self-administered surveys place a very high premium on proper questionnaire design.

Accepted Answer

A) True 
 B)False

Question 12

Surveys allow for large samples,which are suitable for tabulation and statistical analysis.

Accepted Answer

A) True 
 B)False

Question 13

Drop-off surveys are especially appropriate for local market research undertakings in which travel is necessary,but limited.

Accepted Answer

A) True 
 B)False

Question 14

Advantages of CATI include:

Accepted Answer

A) interviews can be conducted via TV cable. 
B) cable and TV interviewing may be conducted simultaneously. 
C) the computer dials the respondent,brings up the questions to the interviewer,and moves ahead to the appropriate question. 
D) it can be enhanced with the drop-off survey technique. 
E) setup costs are low. 
A) interviews can be conducted via TV cable. 
B) cable and TV interviewing may be conducted simultaneously. 
C) the computer dials the respondent,brings up the questions to the interviewer,and moves ahead to the appropriate question. 
D) it can be enhanced with the drop-off survey technique. 
E) setup costs are low.

Question 15

The four questions of who,what,why and how are relevant to which of the following aspects of conducting surveys?

Accepted Answer

A) tapping the unseen in survey research 
B) computer-administered surveys 
C) self-administered surveys 
D) subgroup analysis 
E) simplified administration 
A) tapping the unseen in survey research 
B) computer-administered surveys 
C) self-administered surveys 
D) subgroup analysis 
E) simplified administration

Question 16

One of the disadvantages of computer-administered surveys is that they cannot depict pictures,video,or other graphics to the respondent.

Accepted Answer

A) True 
 B)False

Question 17

Whereas self-administered surveys are faster than personal or computer-assisted surveys,they have the highest cost.

Accepted Answer

A) True 
 B)False

Question 18

When time is an important consideration,which data collection method is best?

Accepted Answer

A) mail surveys 
B) drop-off surveys 
C) in-home interviews 
D) telephone surveys 
E) in-office interviews 
A) mail surveys 
B) drop-off surveys 
C) in-home interviews 
D) telephone surveys 
E) in-office interviews

Question 19

Key factors influencing the choice of a survey data collection method include the researchers' time and budget.

Accepted Answer

A) True 
 B)False

Question 20

Interview evaluation refers to the fact that some people become anxious about the possible reactions the interviewer may have to their answers to survey questions.

Accepted Answer

A) True 
 B)False

Mail surveys suffer from low response rates.

Online surveys are making profound changes in the marketing research landscape.

When given a data collection budget,a researcher's choice of the data collection method is:

Which of the following is NOT an advantage of self-administered surveys?

Which is true regarding a disadvantage of self-administered surveys?

Which of the following data collection modes allows for recruitment and training to be conducted at a central location,monitoring of the actual interviews by a supervisor,checking of completed interviews "on the spot," and control of interviewers' schedules?

With a CATS system,interviews are conducted entirely by computers.

What type of interview technique could be used if it was not necessary for the researcher to watch the respondent to ensure correct procedures are followed?

Surveys conducted without the presence of an agent - human or computer - are referred to as self-administered surveys.

The only practical way to do research with Millennials,who are a prime target for many companies,is with some online-based data collection method.

Self-administered surveys place a very high premium on proper questionnaire design.

Surveys allow for large samples,which are suitable for tabulation and statistical analysis.

Drop-off surveys are especially appropriate for local market research undertakings in which travel is necessary,but limited.

Advantages of CATI include:

The four questions of who,what,why and how are relevant to which of the following aspects of conducting surveys?

One of the disadvantages of computer-administered surveys is that they cannot depict pictures,video,or other graphics to the respondent.

Whereas self-administered surveys are faster than personal or computer-assisted surveys,they have the highest cost.

When time is an important consideration,which data collection method is best?

Key factors influencing the choice of a survey data collection method include the researchers' time and budget.

Interview evaluation refers to the fact that some people become anxious about the possible reactions the interviewer may have to their answers to survey questions.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 7: Evaluating Survey Data Collection Methods

Mail surveys suffer from low response rates.

Online surveys are making profound changes in the marketing research landscape.

When given a data collection budget,a researcher's choice of the data collection method is:

Which of the following is NOT an advantage of self-administered surveys?

Which is true regarding a disadvantage of self-administered surveys?

Which of the following data collection modes allows for recruitment and training to be conducted at a central location,monitoring of the actual interviews by a supervisor,checking of completed interviews "on the spot," and control of interviewers' schedules?

With a CATS system,interviews are conducted entirely by computers.

What type of interview technique could be used if it was not necessary for the researcher to watch the respondent to ensure correct procedures are followed?

Surveys conducted without the presence of an agent - human or computer - are referred to as self-administered surveys.

The only practical way to do research with Millennials,who are a prime target for many companies,is with some online-based data collection method.

Self-administered surveys place a very high premium on proper questionnaire design.

Surveys allow for large samples,which are suitable for tabulation and statistical analysis.

Drop-off surveys are especially appropriate for local market research undertakings in which travel is necessary,but limited.

Advantages of CATI include:

The four questions of who,what,why and how are relevant to which of the following aspects of conducting surveys?

One of the disadvantages of computer-administered surveys is that they cannot depict pictures,video,or other graphics to the respondent.

Whereas self-administered surveys are faster than personal or computer-assisted surveys,they have the highest cost.

When time is an important consideration,which data collection method is best?

Key factors influencing the choice of a survey data collection method include the researchers' time and budget.

Interview evaluation refers to the fact that some people become anxious about the possible reactions the interviewer may have to their answers to survey questions.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters