Question 1

A waterfall approach to entering foreign markets is described as entering countries simultaneously.

Accepted Answer

A) True 
 B)False

Question 2

Various governments force companies to charge the ________ price,which is charged by other competitors for the same or a similar product.

Accepted Answer

A) gray market 
B) implicit 
C) arm's-length 
D) authorized 
E) contingent 
A) gray market 
B) implicit 
C) arm's-length 
D) authorized 
E) contingent

Question 3

Explain how marketers are using the Web for international business.

Accepted Answer

Marketers are using the Web to attract n

Question 4

Define psychic proximity and explain why it is important for companies engaged in exporting products.

Accepted Answer

Commonwealth countries such as Hong Kong

Question 5

For the launch of "Trema," your company's new pocket organizer that can also be used as a cell phone,the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy.This introduction can described as a ________.

Accepted Answer

A) dual adaptation 
B) straight extension 
C) product adaptation 
D) forward invention 
E) backward invention 
A) dual adaptation 
B) straight extension 
C) product adaptation 
D) forward invention 
E) backward invention

Question 6

Most companies start small when they venture abroad.Some plan to stay small;others have bigger plans.

Accepted Answer

A) True 
 B)False

Question 7

If a company charges its subsidiary in a foreign country too low a transfer price,it can be accused of dumping.

Accepted Answer

A) True 
 B)False

Question 8

In collectivist societies,________.

Accepted Answer

A) all property is owned by the government 
B) the self-worth of the individual is rooted more in the social system than in individual achievement 
C) the culture is dominated by the need to maintain low power distance and reduce income inequality 
D) the culture is dominated by a nurturing attitude as opposed to an assertive attitude 
E) people are highly risk-averse 
A) all property is owned by the government 
B) the self-worth of the individual is rooted more in the social system than in individual achievement 
C) the culture is dominated by the need to maintain low power distance and reduce income inequality 
D) the culture is dominated by a nurturing attitude as opposed to an assertive attitude 
E) people are highly risk-averse

Question 9

The first task of the internationalization process is moving a company from no regular exports to regular export activities.

Accepted Answer

A) True 
 B)False

Question 10

Domestic-based export merchants seek and negotiate foreign purchases for a commission.

Accepted Answer

A) True 
 B)False

Question 11

What is a global firm?

Accepted Answer

A) A firm that operates in one country and exports its goods and services to foreign countries. 
B) A firm that operates in more than one country and has a sales and marketing staff in those countries. 
C) A firm that operates in more than one country and captures R&D,production,logistical,marketing,and financial advantages not available to purely domestic competitors. 
D) A firm that sells its products and services across the world but restricts manufacturing to the home country. 
E) A firm that operates in more than one country but restricts the sale of its products to the home country. 
A) A firm that operates in one country and exports its goods and services to foreign countries. 
B) A firm that operates in more than one country and has a sales and marketing staff in those countries. 
C) A firm that operates in more than one country and captures R&D,production,logistical,marketing,and financial advantages not available to purely domestic competitors. 
D) A firm that sells its products and services across the world but restricts manufacturing to the home country. 
E) A firm that operates in more than one country but restricts the sale of its products to the home country.

Question 12

A2Z Inc.is a producer of a huge variety of consumer goods,from soaps to shower gels,and shampoos to detergents.It is a market leader in Malaysia and is planning to tap the immense potential in the emerging markets.Market research,however,indicates that the Indian culture and society are substantially different from their Malaysian counterparts.If the company wants to target the masses,which of the following options is most likely to succeed?

Accepted Answer

A) A2Z can use a price skimming strategy to increase market share. 
B) The company's existing strategies in Malaysia will work just as well in India. 
C) A2Z can introduce smaller "sachets" of shampoos and detergents that are priced lower. 
D) The company can introduce large family packs of shampoos and soaps even if they are priced higher than competitors. 
E) A2Z can use a predatory pricing strategy to capture the market. 
A) A2Z can use a price skimming strategy to increase market share. 
B) The company's existing strategies in Malaysia will work just as well in India. 
C) A2Z can introduce smaller "sachets" of shampoos and detergents that are priced lower. 
D) The company can introduce large family packs of shampoos and soaps even if they are priced higher than competitors. 
E) A2Z can use a predatory pricing strategy to capture the market.

Question 13

Shanghai Baosteel Group has a $1.4-billion steel mill in Brazil with Companhia Vale do Rio Doce,the world's largest producer of iron ore.This is an example of a ________.

Accepted Answer

A) straight extension 
B) joint venture 
C) contract manufacturing agreement 
D) licensing agreement 
E) franchising agreement 
A) straight extension 
B) joint venture 
C) contract manufacturing agreement 
D) licensing agreement 
E) franchising agreement

Question 14

BestFoods Inc. ,a well-known producer of breakfast cereals,has decided to hire producers in different countries so that the cereals marketed under their brand are locally produced in the respective countries.This would not only appeal more to consumers who preferred domestically produced goods,but would also create jobs in the host-country enhancing the brand's image further.This is an example of ________.

Accepted Answer

A) management contracting 
B) franchising 
C) greenfield venturing 
D) contract manufacturing 
E) straight extension 
A) management contracting 
B) franchising 
C) greenfield venturing 
D) contract manufacturing 
E) straight extension

Question 15

Web-crawling technology searches for counterfeit storefronts and sales by detecting domain names similar to legitimate brands.

Accepted Answer

A) True 
 B)False

Question 16

Once a company decides to target a particular country,it must determine the best mode of entry.Its broad choices are indirect exporting,direct exporting,licensing,joint ventures,and direct investment.

Accepted Answer

A) True 
 B)False

Question 17

Outline the major decisions that a firm must undergo in making a decision to market internationally.

Accepted Answer

The first step is deciding whether to go

A waterfall approach to entering foreign markets is described as entering countries simultaneously.

Various governments force companies to charge the ________ price,which is charged by other competitors for the same or a similar product.

Explain how marketers are using the Web for international business.

Define psychic proximity and explain why it is important for companies engaged in exporting products.

For the launch of "Trema," your company's new pocket organizer that can also be used as a cell phone,the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy.This introduction can described as a ________.

Most companies start small when they venture abroad.Some plan to stay small;others have bigger plans.

If a company charges its subsidiary in a foreign country too low a transfer price,it can be accused of dumping.

In collectivist societies,________.

The first task of the internationalization process is moving a company from no regular exports to regular export activities.

Domestic-based export merchants seek and negotiate foreign purchases for a commission.

What is a global firm?

Shanghai Baosteel Group has a $1.4-billion steel mill in Brazil with Companhia Vale do Rio Doce,the world's largest producer of iron ore.This is an example of a ________.

Web-crawling technology searches for counterfeit storefronts and sales by detecting domain names similar to legitimate brands.

Once a company decides to target a particular country,it must determine the best mode of entry.Its broad choices are indirect exporting,direct exporting,licensing,joint ventures,and direct investment.

Outline the major decisions that a firm must undergo in making a decision to market internationally.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Managing a Holistic Marketing Organization

Filters

Exam 22: Tapping Into Global Markets

A waterfall approach to entering foreign markets is described as entering countries simultaneously.

Various governments force companies to charge the ________ price,which is charged by other competitors for the same or a similar product.

Explain how marketers are using the Web for international business.

Define psychic proximity and explain why it is important for companies engaged in exporting products.

For the launch of "Trema," your company's new pocket organizer that can also be used as a cell phone,the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy.This introduction can described as a ________.

Most companies start small when they venture abroad.Some plan to stay small;others have bigger plans.

If a company charges its subsidiary in a foreign country too low a transfer price,it can be accused of dumping.

In collectivist societies,________.

The first task of the internationalization process is moving a company from no regular exports to regular export activities.

Domestic-based export merchants seek and negotiate foreign purchases for a commission.

What is a global firm?

Shanghai Baosteel Group has a $1.4-billion steel mill in Brazil with Companhia Vale do Rio Doce,the world's largest producer of iron ore.This is an example of a ________.

Web-crawling technology searches for counterfeit storefronts and sales by detecting domain names similar to legitimate brands.

Once a company decides to target a particular country,it must determine the best mode of entry.Its broad choices are indirect exporting,direct exporting,licensing,joint ventures,and direct investment.

Outline the major decisions that a firm must undergo in making a decision to market internationally.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Introducing New Market Offerings

Managing a Holistic Marketing Organization

Filters