Question 1

Retailer cooperatives allow nonmember retailers to buy through them and share the profits.

Accepted Answer

A) True 
 B)False

Question 2

Brick-and-click companies are those that have launched a Web site without any previous existence as a firm.

Accepted Answer

A) True 
 B)False

Question 3

Multichannel conflicts are common when the members of one channel obtain a lower price based on larger-volume purchases.

Accepted Answer

A) True 
 B)False

Question 4

When Japanese teenagers carry DOCOMO phones from NTT and use them to order goods, they are engaged in ________.

Accepted Answer

A)  B2B e-commerce 
B)  brick-and-click commerce 
C)  infomediation 
D)  dilution 
E)  m-commerce 
A)  B2B e-commerce 
B)  brick-and-click commerce 
C)  infomediation 
D)  dilution 
E)  m-commerce

Question 5

Adding more marketing channels increases the channel cost of selling.

Accepted Answer

A) True 
 B)False

Question 6

Products such as heating and cooling systems are usually sold and maintained by the company or by franchised dealers.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following entities is present in a zero-level marketing channel?

Accepted Answer

A)  consumers 
B)  retailers 
C)  brokers 
D)  jobbers 
E)  wholesalers 
A)  consumers 
B)  retailers 
C)  brokers 
D)  jobbers 
E)  wholesalers

Question 8

M-commerce refers to ________.

Accepted Answer

A)  conducting business using mobile channels 
B)  the use of mass media communications to attract customers 
C)  providing mobile and on-site services to customers 
D)  the use of a specific medium to communicate with prospects 
E)  using the Internet as a medium for doing business 
A)  conducting business using mobile channels 
B)  the use of mass media communications to attract customers 
C)  providing mobile and on-site services to customers 
D)  the use of a specific medium to communicate with prospects 
E)  using the Internet as a medium for doing business

Question 9

Which of the following terms refers to add-on services such as credit, delivery, installation, and repairs, and is provided by a marketing channel?

Accepted Answer

A)  service backup 
B)  product accessories 
C)  external products 
D)  product variety 
E)  service extensions 
A)  service backup 
B)  product accessories 
C)  external products 
D)  product variety 
E)  service extensions

Question 10

What are the various functions performed by members of a marketing channel? Provide examples.

Accepted Answer

Some of the functions that the members o

Question 11

Lot size refers to the total number of units a channel can transmit from the manufacturer's place to the service outlet.

Accepted Answer

A) True 
 B)False

Question 12

An administered VMS coordinates successive stages of production and distribution through ________.

Accepted Answer

A)  an automated central control unit 
B)  single ownership 
C)  the combined efforts of all its members 
D)  the establishment of contractual obligations 
E)  the size and power of one of the members 
A)  an automated central control unit 
B)  single ownership 
C)  the combined efforts of all its members 
D)  the establishment of contractual obligations 
E)  the size and power of one of the members

Question 13

Exclusive dealing arrangements are mainly used by companies looking for an edge in markets increasingly driven by ________.

Accepted Answer

A)  price 
B)  efficiency 
C)  product variety 
D)  add-on services 
E)  spatial convenience 
A)  price 
B)  efficiency 
C)  product variety 
D)  add-on services 
E)  spatial convenience

Question 14

Exclusive dealings and tying agreements are illegal and prohibited by law.

Accepted Answer

A) True 
 B)False

Question 15

A zero-level marketing channel typically uses a wholesaler and a retailer.

Accepted Answer

A) True 
 B)False

Question 16

Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

Accepted Answer

A) True 
 B)False

Question 17

Marketing channels are the set of pathways a product or service follows after production, culminating in purchase and consumption by the final end user.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is an example of a zero-level channel?

Accepted Answer

A)  A company takes online orders from customers and ships the products to them. 
B)  An organization uses a combination of direct salespeople and sales agencies to increase sales. 
C)  A company sells its products through wholesalers and retailers. 
D)  A company sells its products through chains of supermarkets and other large sellers. 
E)  A large company forms alliances with smaller companies to increase sales coverage. 
A)  A company takes online orders from customers and ships the products to them. 
B)  An organization uses a combination of direct salespeople and sales agencies to increase sales. 
C)  A company sells its products through wholesalers and retailers. 
D)  A company sells its products through chains of supermarkets and other large sellers. 
E)  A large company forms alliances with smaller companies to increase sales coverage.

Question 19

Which of the following is an example of a brick-and-click company?

Accepted Answer

A)  IFB Industries, a company that sells products using various channels such as Internet, retailers, direct outlets, and franchisees. 
B)  Opera, a Web browser and Internet suite developed by Opera Software, performs common tasks such as displaying Web sites and sending and receiving e-mail messages. 
C)  Atrutron, a company that offers its customers access to the Internet using data transmission technology. 
D)  eBay Inc., an American company, facilitates online auctions and shopping to people and businesses across the globe to buy and sell a broad variety of goods and services. 
E)  Yahoo! Inc., an American corporation, provides services via the Internet such as directories, e-mail, news, advertising, online mapping, and so on. 
A)  IFB Industries, a company that sells products using various channels such as Internet, retailers, direct outlets, and franchisees. 
B)  Opera, a Web browser and Internet suite developed by Opera Software, performs common tasks such as displaying Web sites and sending and receiving e-mail messages. 
C)  Atrutron, a company that offers its customers access to the Internet using data transmission technology. 
D)  eBay Inc., an American company, facilitates online auctions and shopping to people and businesses across the globe to buy and sell a broad variety of goods and services. 
E)  Yahoo! Inc., an American corporation, provides services via the Internet such as directories, e-mail, news, advertising, online mapping, and so on.

Question 20

Conflicts between various franchisees of a company are an example of vertical channel conflict.

Accepted Answer

A) True 
 B)False

Exam 17: Designing and Managing Integrated Marketing Channels

Retailer cooperatives allow nonmember retailers to buy through them and share the profits.

Brick-and-click companies are those that have launched a Web site without any previous existence as a firm.

Multichannel conflicts are common when the members of one channel obtain a lower price based on larger-volume purchases.

When Japanese teenagers carry DOCOMO phones from NTT and use them to order goods, they are engaged in ________.

Adding more marketing channels increases the channel cost of selling.

Products such as heating and cooling systems are usually sold and maintained by the company or by franchised dealers.

Which of the following entities is present in a zero-level marketing channel?

M-commerce refers to ________.

Which of the following terms refers to add-on services such as credit, delivery, installation, and repairs, and is provided by a marketing channel?

What are the various functions performed by members of a marketing channel? Provide examples.

Lot size refers to the total number of units a channel can transmit from the manufacturer's place to the service outlet.

An administered VMS coordinates successive stages of production and distribution through ________.

Exclusive dealing arrangements are mainly used by companies looking for an edge in markets increasingly driven by ________.

Exclusive dealings and tying agreements are illegal and prohibited by law.

A zero-level marketing channel typically uses a wholesaler and a retailer.

Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

Marketing channels are the set of pathways a product or service follows after production, culminating in purchase and consumption by the final end user.

Which of the following is an example of a zero-level channel?

Which of the following is an example of a brick-and-click company?

Conflicts between various franchisees of a company are an example of vertical channel conflict.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Tapping Into Global Markets

Identifying Market Segments and Targets

Crafting the Brand Positioning

Creating Brand Equity

Addressing Competition and Driving Growth

Setting Product Strategy

Designing and Managing Services

Introducing New Market Offerings

Developing Pricing Strategies and Programs

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Digital Communications: Online, Social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Managing a Holistic Marketing Organization for the Long Run

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