Exam 3: Collecting Information and Forecasting Demand

A ________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Normally, the lower the market-penetration index, the higher the marketing opportunity in that there is room to grow the brand.

A possible unintended effect of business legislation is ________.

Which of the following represents a raw-material-exporting economy?

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping.

A new market opportunity generally guarantees success, if the new product is technically feasible.

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a(n) ________.

Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.

Which of the following is true about trends in worldwide population growth?

Why do companies need to search for practical means to harness renewable sources of energy like wind and water?

When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

The ________ market is the set of consumers who are buying the company's product.

Demand estimates prepared by companies are based on four different time periods.

________ measures the impact of a set of causal factors (such as income, marketing expenditures, and price) on the sales level.

Sales reps might have better insight into developing trends than any other group, and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.

How does the marketing environment determine the position of the market demand function?

Which of the following is likely to occur during economic downturns?

Marketers have little information about how consumption patterns vary across and within countries.

Which of the following would be the best illustration of a secondary belief or value?

________ beliefs and values are passed from parents to children and reinforced by social institutions - schools, churches, businesses, and governments; they are very difficult to change.