Exam 8: Tapping Into Global Markets

Web-crawling technology searches for counterfeit storefronts and sales by detecting domain names similar to legitimate brands.

Regional economic integration is defined as the creation of trading agreements between ________.

Coors brand slogan "Turn it loose" translated into Spanish was interpreted as "suffer from diarrhea," which is an example of why marketers may need to change brand elements when they launch products and services globally.

Which of the following is likely if the distribution channel for a product in the foreign country is long?

Which of the following is one of Hofstede's four cultural dimensions that differentiate countries?

Which of the following modes of entry into a foreign market involves the maximum commitment and risk?

The United States imposed a duty of 44.99 to 47.59 percent on wind towers produced in China and Vietnam and imported to the United States after they found evidence both countries were selling them at below fair market value, or ________, the practice of charging less than its costs or less than it charges at home to win a market.

Some types of products travel better across borders than others. What types of products are most likely to be successful as straight extensions?

Which of the following statements is true about licensing?

When companies sell their goods abroad, they face a price escalation problem. Define price escalation.

Once a company decides to target a particular country, it must determine the best mode of entry. Its broad choices are indirect exporting, direct exporting, licensing, joint ventures, and direct investment.

Describe the whole-channel concept of international marketing.

Explain the country-of-origin effect.

Nash & Associates is a firm that takes care of all export procedures on behalf of its clients. In exchange for a fee, the firm acts as the liaison between domestic manufacturers and prospective foreign buyers. It has access to established distribution networks in other countries that domestic small-scale producers are unlikely to have, and facilitates communication between foreign importers and domestic producers. Nash & Associates is most likely a(n) ________.

Name the three choices that companies have for setting prices in different countries.

More than 90 percent of future population growth is projected to occur in the less developed countries.

GE Capital, GE's lending arm, uses ________ with financial institutions in South Korea, Spain, Turkey, and elsewhere to reach more geographic and technological markets and to diversify investments and risk.

"CIVETS" is an acronym for ________.

When companies sell on the Internet, price becomes transparent, and price differentiation between countries declines.

Which of the following is the first stage of the internationalization process that can induce firms to enter the international arena?