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Oliver Is Responsible for Managing the Marketing Campaign for the Company's

Question 33

Multiple Choice

Oliver is responsible for managing the marketing campaign for the company's largest client. The client asked for promotional materials to be created for a last-minute fund-raising event. Oliver asked his team to work on Saturday to get the job done and in return, his staff could take two days off the following week. This MOST exemplifies the use of _______ power.


A) coercive
B) expert
C) referent
D) reward

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