To Create Lower-Cost Products for the Consumer, the Marketing Department

To create lower-cost products for the consumer, the marketing department at Shoe Savers created more free public relations campaigns instead of paid advertising campaigns and the product development area did a cost analysis to find lower costs on component parts. These two departments demonstrate the idea of ____ as they work to achieve a common goal.

A) specialization
B) integration
C) fragmentation
D) differentiation

Correct Answer:

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