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In Change Competency: What Tactic Did Sam Su Use in His

Question 34

Multiple Choice

In Change Competency: What tactic did Sam Su use in his marketing program to filter customers away from McDonald's and into his Kentucky Fried Chicken restaurant in China?


A) He added hamburgers and cheeseburgers to the KFC menu.
B) He developed a KFC mascot who dressed like a clown and juggled drumsticks.
C) He displayed the calorie and fat content for all menu items.
D) He created a combo menu and added entertainment to attract children and their families.

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