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To Help Buyers See the Many Different Uses for Howlin

Question 79

Multiple Choice

To help buyers see the many different uses for Howlin' Coyote Chili,Paradise Kitchens,Inc.


A) sponsored a recipe contest with the first prize being a trip for two to Mexico.
B) offered recipes printed on the inside of the packages,at in-store demonstrations,and on coupons.
C) used a "buy-one-get-one-free" (BOGO) sales promotion tactic.
D) televised a series of short but informative commercials on The Food Network cable TV channel.
E) published small full-color illustrated pamphlets as buyer incentives to its wholesalers.

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