Figure 5-2 Above Shows the Recent Ratings from Consumer Reports

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.The first column "Brand" includes Apple,Blackberry,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports smartphone ratings to evaluate these smartphones.

A) consideration set
B) evaluative criteria
C) points of difference
D) value propositions
E) core benefits

Correct Answer:

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