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The Third Step in Segmenting and Targeting Markets That Link

Question 153

Multiple Choice

The third step in segmenting and targeting markets that link customer needs to marketing actions is to __________.


A) group potential buyers into segments
B) group products to be sold into categories
C) select target markets
D) develop a market-product grid and estimate size of markets
E) take marketing actions to reach target markets

Correct Answer:

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