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Using an Existing Brand Name to Introduce a Product That

Question 78

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.


A) aspirin
B) frozen dinners
C) disposable underwear
D) soda (soft drink)
E) perfume

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