When Selecting a Brand Name, It Should: (1) __________; (2)

When selecting a brand name, it should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

A) never have a humorous connotation
B) suggest the product benefits
C) not be easily imitated
D) be patented
E) easy to spell and pronounce

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