The Four Steps in the Building Brand Equity Include: (1)__________

The four steps in the building brand equity include: (1) __________ and an association of the brand in consumers' minds with a product class or need to give the brand an identity; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning;and (4) creating an intense,active,and loyal consumer-brand connection.

A) developing positive brand awareness
B) lowering the price of products
C) easing consumers' decision making
D) incorporating higher value in products
E) creating market modification

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