Multiple Choice
When Apple first introduced the Apple II personal computer in 1977,industry analysts predicted that very few would be sold.However,a short time after the product was made available,consumers who were young,highly educated,adventuresome,and who were well informed began buying them.While those buyers were relatively few in number,marketers like IBM and Compaq were encouraged because other,less adventuresome consumers like businesspeople would likely adopt personal computers later.Based on the diffusion of innovation concept,those first buyers of personal computers were __________.
A) early adopters
B) early majority
C) innovators
D) product leaders
E) diffusion leaders
Correct Answer:

Verified
Correct Answer:
Verified
Q36: A branding strategy in which a company
Q36: Which of the following products would have
Q110: Johnson & Johnson effectively repositioned St. Joseph
Q176: For years,when most consumers thought of cranberries,they
Q178: Apple introduced the iPhone and iPad that
Q179: In the late 1950s and 1960s,television westerns
Q182: Figure 11-4 above shows that in 1995,CDs
Q184: The concept of the diffusion of innovation
Q185: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2496/.jpg" alt=" Popsicle Package Photos
Q283: Product form refers to<br>A)a distinctive shape of