Toro Decided to Augment Its Traditional Hardware Retail Distribution Channel

Toro decided to augment its traditional hardware retail distribution channel by also selling through mass merchandisers such as Walmart and Target and set prices its products substantially below those for its traditional hardware outlets.As a result,many hardware stores abandoned Toro products in favor of other manufacturers.This is an example of a firm failing to consider __________ effects when setting its final list or quoted price.

A) company
B) social responsibility
C) regulatory
D) competitive
E) customer

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