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Promotion Objectives Should Possess Three Important Qualities

Question 224

Multiple Choice

Promotion objectives should possess three important qualities. They should be designed for a well-defined target audience, be measurable, and


A) contain some element of appeal, such as sex, fear, or humor.
B) be profitable.
C) stay within clearly defined budgetary constraints.
D) cover a specified time period.
E) retain some degree of flexibility.

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