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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    The Promotion Decision Process Is Divided into Three Phases
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The Promotion Decision Process Is Divided into Three Phases

Question 39

Question 39

Multiple Choice

The promotion decision process is divided into three phases.In Figure 17-6 above,"B" refers to the __________ phase.


A) scheduling
B) development
C) implementation
D) evaluation
E) planning

Correct Answer:

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