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The Tasks Involved in Managing Personal Selling Include: (1) Organizing

Question 318

Multiple Choice

The tasks involved in managing personal selling include: (1) organizing the salesforce; (2) __________; (3) recruiting, selecting, training, and compensating salespeople; and (4) evaluating the performance of individual salespeople.


A) identifying potential target markets
B) using customer input to make product modifications
C) designing new promotional campaigns for the purpose of generating new sales
D) setting objectives
E) maintaining open communications between sales representatives and all other stakeholders

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