The Key to Launching a Disruptive Innovation Like Google, Facebook

The key to launching a disruptive innovation like Google, Facebook, or the iPhone and iPad from Apple is to

A) hold the line on spending for R&D because "money doesn't grow on trees."
B) focus on long-range planning because "if you don't know where you're going, any road will get you there."
C) develop accurate action item lists and program schedules because "the devil is in the details."
D) ask precise, focused questions to "discover what's never been."
E) assess the competitive landscape through a comprehensive environmental scan because "the early bird gets the worm."

Correct Answer:

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