The Company That Manufactures Molson Beer Simultaneously Launched Arctic Brand

The company that manufactures Molson beer simultaneously launched Arctic brand in Ontario and Tornade brand in Quebec with the intention of gaining a share of the rapidly expanding alcoholic lemonade segment of the beverage industry.The separate launch strategies for the products are due to different market conditions in the two Canadian provinces.Molson used _____ strategies to reach existing markets with its new product.

A) market development
B) market penetration
C) product penetration
D) product development
E) diversification

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